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Rakuten Marketing Reports Strong Q1 Cross-Channel Growth

Written on
Apr 23, 2014 
Author
Mike Daly  |

NEW YORK, April 23, 2014 (ADOTAS) – Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.


Highlights of the quarter include:

  • The global affiliate marketing channel reported the following year-over-year (YOY) same-store sales growth: 23 percent increase in the U.S., 31 percent growth in the U.K., 21 percent growth in Canada, 11 percent growth in Japan, and the recently launched Australian performance marketing network realized a 252 percent increase.
  • Mobile orders continue to rise in the affiliate channel with the following YOY results: 99 percent growth in the U.S., 113 percent growth in the U.K., 251 percent growth in Canada, 21 percent growth in Japan, and 35 percent increase in Australia.
  • Tablet commerce continues to drive opportunities for the affiliate channel. Specifically, YOY growth in the U.S. was 36 percent, in the UK it was 30 percent, in Canada it was 35 percent, in Japan it was 59 percent, and in Australia it was 27 percent.
  • The company’s display and retargeting group realized 100 percent growth in its client base YOY. They also expanded internationally through offices in Brazil, Japan, the U.K., and Australia. Part of this growth comes from referrals from the company’s other digital marketing channels. This growth also enabled the display and retargeting group to increase staff by 65 percent over the past year.
  • Additionally, the display and retargeting group reports a 279 percent YOY increase in the number of smartphone purchases and 246 percent YOY increase in the number of purchases made on tablets.
  • The company’s search marketing clients saw strong YOY same-store results. Sales increased 18 percent, conversion rates increased 13 percent, the return on ad spend (ROAS) increased 10 percent, and the cost-per-click decreased by four percent.

“Like most digital marketers, we’re challenged with having to determine which channels will be most effective for each campaign and how to appropriately recognize the role each channel played in the sale,” said Mark Blenkinsop, digital marketing manager, Dune. “With Rakuten Marketing’s pay-for-performance model and seasoned client services team, we know our investments in affiliate and display will meet or exceed campaign goals.”

New clients that have joined Rakuten Marketing this quarter include: affiliate advertisers Booking.comTicket ClubForbesFlight Club, and Dune in the U.S. and Vistaprint and L’Occitane, an existing display client, in Australia.

Also, Gourmet Gift BasketsCambridge Satchel Company US and UKTopShop and My-Wardrobe in the U.K., as well as MatchesFashion.comin the U.S., U.K., and Australia have signed on with Rakuten MediaForge for display and retargeting campaigns.

“When you look at the latest global e-commerce forecasts, which anticipate this sector will reach $1.5 trillion this year, you realize that while there’s opportunity, there’s also increased competition and confusion about the value each marketing channel delivers,” said Yaz Iida (pictured), chief executive officer, Rakuten Marketing. “By working alongside our customers and providing insight into the performance of each marketing channel, we’ve been able to help drive strong results as evidenced by today’s announcement.”





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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