NEW YORK, April 3, 2014 (ADOTAS) — Newspaper National Network LP announced today that its NNN Top 25 entity is a new leader in the comScore February 2014 news/information category.
NNN Top 25 has a potential reach of 94.4 million unique visitors A18+, an audience larger than those reached by major television, search, vertical and news sites including CNN International, NBC News Digital, ABC Digital, BUZZFEED.com, Huffington Post Global, Weather.com and ABOUT.com.
Not only does the NNN Top 25 deliver scale, it also attracts a highly desirable multi-platform audience for advertisers – younger and wealthier than the general internet population.
“The NNN Top 25 in comScore provides proof of performance,” said Ray Chelstowski (pictured), CEO of Newspaper National Network. “It is eye opening that the NNN Top 25 has the potential to reach more of the ‘elusive’ men 18-34 than ESPN.com*.”
Local newspaper digital strength is not limited to sports. In the highly important health arena, the NNN Top 25 can reach 48% more A18-49 who searched online for “Treatment of Aliment/Condition” than WebMD Health (comScore Plan Metrix, PC only, U.S., February 2014).
Digital media planners and buyers now have a tool that provides an analytical ability not previously available to them. For more information and comparative insights, contact Ray Chelstowski at NNN, 212-856-6380.
*Source: comScore Media Metrix Multi-Platform, U.S., February 2014
NNN’s network entity was introduced with the release of January data in February 2014. The code is available to all comScore subscribers and allows advertisers and their agencies to compare newspaper websites against other measured media for buys on reach, demographic and psychographic metrics. The code is comprised of 115 newspaper websites in all top 25 DMAs.
The Newspaper National Network encompasses 9,000 print newspapers, local online, mobile, tablets, free-standing inserts, Hispanic/other niche publications, and weekly and suburban newspapers. As a one-stop point of contact for national advertisers, NNN creates and delivers innovative, scalable advertiser solutions. Categories of advertising served by NNN include but are not limited to packaged goods, consumer services, general merchandise, pharmaceutical, factory automotive, and business products. Based in New York City, NNN also maintains offices in Chicago, Los Angeles and San Francisco. For more information, please visit http://nnnlp.com .
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.