NEW YORK, April 22, 2014 (ADOTAS) – Media Storm, the second largest independent media agency in the U.S., has signed Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, as its full-stack online video platform. As part of the strategic partnership, Eyeview will create a series of exclusive product rollouts for Media Storm’s leading cable and network television channel clients.
Specifically, Eyeview will provide Media Storm’s clients with personalized ad creative variations and customized audience segments for campaigns optimized to achieve the best performance. The granular audience analysis will enable television brands to identify various tune-in trends, including data split by show types (reality, comedy, drama, etc.,) and reports based on campaigns including overview data, geolocation and audience type.
“If the Golden Age of television was in the ’50s, this is the Platinum Age as channels produce more high quality programming than ever before,” said Charlie Fiordalis (pictured), managing director of Digital at Media Storm. “And as TV has gotten stronger, so has our ability to understand audiences to increase both intent to view and viewership. With Eyeview’s personalized video advertising capabilities, we can now leverage unique insights and audience data to more effectively increase tune-in for cable television programming.”
“By partnering Eyeview’s platform with Media Storm’s media planning and tune-in capabilities, we’re making the entire audience analysis process more streamlined,” said Oren Harnevo, CEO of Eyeview. “Throughout this year Eyeview will continue to work with Media Storm, rolling out new products and enhancements, in order to further leverage TV viewer data and make it more actionable for brands and media buyers alike.”
In 2013, Media Storm leveraged Eyeview’s channel locator product, a technology solution that displays cities, cable providers and television channels that are relevant to each viewer. This new customized dashboard marks the first of a series of unique products Eyeview is slated to create for Media Storm throughout 2014, and will provide the most detailed digital video performance analysis in the industry to date.
About Media Storm
Media Storm is the second largest independent media planning and buying shop in the U.S. They are a division of Water Cooler Group and work with some of the most well known digital, entertainment and retail brands. Media Storm brings a unique media model that places unpaid media at the forefront. Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. Its clients include Open Road Films, Memorial Sloan Kettering, Food Network, Mohegan Sun, CT Tourism and Pop Sugar. For more information, please visit www.mediastorm.biz.
Eyeview is the leading provider of personalized video advertising solutions for brands. Eyeview’s video personalization platform is the only video ad platform that optimizes audience data, personalized creative and programmatic audience buying in real time, to serve the most relevant and effective video ad for each consumer. Eyeview partners with Fortune 500 leaders in automotive, retail, quick service restaurants, travel, tune-in and CPG, including Comcast, Lowe’s, Officemax, Expedia, Toyota, Burger King and more. The company is headquartered in New York City with offices in Los Angeles, Chicago and Detroit.