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Matomy, Vidible Partner to Launch Video Content Monetization Solution

Written on
Apr 29, 2014 
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Press Release  |

TEL AVIV, April 29, 2014 (ADOTAS) — Global performance marketing company Matomy Media Group today announced the launch of its video advertising and content monetization service, Matomy Video. The service is being launched in partnership with Vidible, a leading multi-device exchange for distributing and discovering content.


Matomy Video solves two key challenges faced by many publishers: gaining access to video content and monetizing video ad inventory across multiple media channels via a single media partner. It enables publishers to effortlessly add and monetize video content on their websites by bringing together groundbreaking video monetization technology, programmatic media buying capabilities and in-stream ads from some of the world’s top brands. Publishers will be able to provide their users with rich video content and efficiently monetize that content across a single gateway of multiple digital media channels, including Web, social, mobile, email and search.

Matomy Video will be led by Gal Topaz (pictured), a senior marketing executive at Matomy who has been promoted to serve as vice president, video monetization and business development.

“We’re excited to partner with Vidible for the launch of Matomy Video, which we believe provides publishers with a preferred method for accessing and monetizing video content,” said Topaz. “Matomy Video will help publishers expand their reach and maximize the value of their video content. We will combine this capability with Matomy’s single gateway of cross-channel monetization solutions to provide publishers with a one-stop shop for their video media buying and monetization needs.”

All-in-One Video Content Solution

Matomy Video provides publishers with access to an all-in-one video content solution that includes a Web player, video content and in-stream ads. The video content will come from a variety of sources, including Matomy’s own database of video content, recognized third-party sources and via its partnership with Vidible.

In addition to offering access to video content, Matomy will give publishers a custom monetization solution for their hosted video content. Publishers will benefit from high CPM rates via access to top ad campaigns from premium advertisers. Matomy Video’s programmatic media buying capabilities enable publishers to find the highest bid in real time for every video ad unit.

“We look forward to helping enhance the Matomy Video solution with our video content exchange,” said Tim Mahlman, co-founder and president of Vidible. “The partnership is about helping publishers incorporate high-quality, relevant videos within their sites, adding value to their users and advertisers. It’s never been easier for publishers to find great videos for their users while increasing the scale and revenue potential of video advertising.”

About Vidible

Vidible is the premier multi-device exchange for distributing and discovering video. From content sellers needing to expand their reach while maximizing yield, to buyers looking to incorporate video content into their sites, businesses choose Vidible as the premium, trusted programmatic platform.

For more information, visit www.vidible.tv.

About Matomy Media Group

Matomy Media Group is one of the world’s leading digital performance-based marketing companies. Headquartered in Tel Aviv and with branches in Berlin, Madrid, Munich, New York, Miami, Denver, San Francisco and Mexico City, Matomy offers advertisers and publishers a range of opportunities integrated through one gateway. Matomy’s performance-based marketing solutions include mobile advertisingemail marketingsearch and social media marketing,videodisplay advertisingvirtual currency and affiliate marketing.

For more information visit www.matomy.com. Follow Matomy on Facebook www.facebook.com/matomymediagroup. Twitter: @MatomyGroup.





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