LiquidM Adds New RTB Features to its Platform
SAN FRANCISCO, April 28, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced two new real-time bidding (RTB) features to combine RTB reach extension with more brand-safe, premium inventory. The new features – Brand Safe RTB and Effortless Supply Selection – allow brand-conscious media buyers to use advanced RTB tools to quickly and easily sort through and select from thousands of websites, and then make real-time changes as their campaigns evolve.
“The problem with other solutions before ours is that they don’t evaluate the quality and exclusivity of RTB inventory, so we made it our mission to ensure our platform conducts the same extensive analysis of RTB inventory as it does with premium inventory,” said Roi Chobadi (pictured), co-founder and chief product officer, LiquidM. “Our partners are ecstatic. We’re delivering them a simpler, more nimble buying experience while also giving them greater visibility into the quality content available across thousands of sites.”
Delivering brand-safe content ensures advertisers bring valuable, attractive content to the correct audience. LiquidM offers several notable brand-safe inventory categories, including: Entertainment, News, Utilities, Music, Sports, Social Networking, Automobile, Cooking, Finance, Education, Shopping, Technology, Travel, Weather, and Women.
“LiquidM’s ability to deliver premium inventory via the more cost-effective, scalable RTB experience is truly transformative for our business,” said Şekip Can Gökalp, co-founder and board member, Mobilike. “Now that we can search through a complex mobile inventory ecosystem with unprecedented ease, we’re able to quickly identify premium content and run quality, brand-safe campaigns our clients covet.”
Built from the ground up for a mobile-first world, LiquidM is the only white-labeled Mobile Advertising Management Platform (MAMP), which allows media buyers to optimize their processes across the full range of premium to performance advertising. LiquidM offers mobile advertising’s first-ever monthly technology licensing model, eliminating the common ad campaign price markups that media buyers typically face. To customers who care about ROI, performance, brand safety, and quality, LiquidM provides a business model-agnostic core to manage and optimize their mobile advertising campaigns. LiquidM’s modular cloud-based software allows customers to run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs. Headquartered in San Francisco with offices in New York, London, Berlin and Singapore, LiquidM helps customers configure their current and future mobile advertising business models. For more information, visit www.liquidm.com.
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