NEW YORK, April 11, 2014 (ADOTAS) — iAcquire today announced the appointment of a top talent to further strengthen its content marketing division. Gabriella Salas (pictured) has joined the agency as Associate Director of Content Strategy. Reporting to Tom Harari, iAcquire’s Director of Strategy, Salas will articulate the vision for content strategy as an integral piece for clients, internally at iAcquire, and to the broader digital marketing community.
“Gabriella’s appointment is part of our continued evolution at iAcquire. Her experience as an in-house content strategist further bolsters our agency’s content marketing solutions,” notes Jay Swansson Co-CEO at iAcquire. “She will be a major asset in maintaining and growing our brand publishing division within iAcquire.”
Salas joins iAcquire from Adorama, where she was responsible for digital content strategy for the Adorama Learning Center and Adorama TV. She led the company’s editorial planning, guidelines and production, while leveraging analytics to get to the core of improving the company’s content distribution and creation. Prior to Adorama, she served as Digital Content Strategy Lead at Lomographic Society International in Vienna, Austria. In this role, she served as the in-house lead for web and print content.
The strategy division at iAcquire provides audience research, keyword analysis, content auditing, content planning, social amplification and brand publishing solutions to help brands become content publishers. The newly created solution, brand publishing, offers iAcquire’s clients the opportunity to capture the right audience at the right time and for the right intention with relevant, authentic, and engaging brand stories. It puts business’ content marketing goals and brand vision at the forefront, while helping businesses tell great stories.
iAcquire is a content marketing agency based in Phoenix and New York City that builds content brands for 75+ clients globally. The agency develops, optimizes and promotes content that ranks well in organic search and shares well in social media as well as develops content strategies to help clients navigate the evolving consumer landscape. Its growing customer base includes leaders in technology, retail, higher education, financial services, media and more. Follow company news at www.iacquire.com/news.