NEW YORK, April 14, 2014 (ADOTAS) — Building on the company’s momentum delivering superior search and performance marketing, HookLogic today announced the addition of Elizabeth Jackson as CMO and Executive VP of Corporate Strategy and Patrick Cartmel as Senior VP of Client Services. The combination of Jackson, a classically trained consumer marketer who will oversee marketing communications, shopper insights, and product marketing, and Cartmel, an experienced agency executive and strategist for large brands who will serve as senior VP of Client Services, provides additional strategic and operational leadership to serve its growing network brands and retailers.
Trained at Procter & Gamble, Jackson (pictured) went on to serve both CPG and durable-goods industries in a variety of roles, working for and with Campbell’s Soup, VF Corporation, Playtex, Reebok, Gillette, Church & Dwight, Timex, and many others. Most recently she was CMO of Summer Infant (NASDAQ: SUMR), a leader in safety and feeding products for children.
Cartmel (pictured) joined HookLogic from Undertone, where he was VP of national accounts and transformed relationships into strategic partnerships. He previously held senior roles at advertising agencies Wunderman, MEC Interaction and Atlas.
“We’re very pleased that Elizabeth and Patrick decided to join us,” said HookLogic CEO Jonathan Opdyke. “Elizabeth brings a deep understanding of what brands need to succeed, and Patrick has shown a great ability to be the trusted advisor to clients of all kinds. Their arrival strengthens HookLogic’s ability to attract and nurture partnerships with both our key brands and retailers.”
HookLogic, the global leader in commerce search advertising, partners with the world’s leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to bottom of funnel shoppers and a clear view into resulting sales attribution. The company’s high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Intel, LEGO, Expedia, Priceline, Chrysler, and Kia use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK. For more information, please visit www.hooklogic.com.