PARIS, April 11, 2014 (ADOTAS) -– AXA announced today a strategic partnership with Facebook to further develop its digital, social and mobile footprint in France and globally. The partnership leverages the scale of both businesses via ground-breaking innovation and access to research, training and capabilities, particularly on mobile.
“Digital is transforming our job as an insurer,” said Véronique Weill, Chief Operating Officer of the AXA Group, “and we are convinced that this is a tremendous opportunity to do our job better: protecting people, their goods and their projects on the long term. Therefore, it makes sense for AXA to partner with Facebook not only through a social media strategy but also in digitizing our own teams. This partnership combined with the AXA Lab in San Francisco, which promotes customer experience excellence and innovation, proves our ambition to become the leading digital and multi-access insurer.”
For Facebook, this partnership is a key step in its development in France and confirms the company’s ambition to build strong relationships with major companies by providing effective and innovative marketing solutions. With 27 million active users per month and 19 million daily users of which 12 million are on mobile, Facebook provides effective marketing solutions at scale.
Laurent Solly (pictured), CEO of Facebook France, said he is “thrilled to become a business partner with the leading global insurer. As an industry, we’re shifting back to a more personal way of marketing, leveraging technology to bring a personal touch to business with the scale and efficiency of mass media. Every day, people spend more of their time on mobile and on Facebook. We’re excited to team up with AXA to make marketing personal again. This partnership shows Facebook France’s capacity to mobilize our teams and international resources to help a Group with a global footprint.”