DomainSkate, New Brand Protection Service, Launches Today

Written on
Apr 21, 2014 
Press Release  |

NEW YORK, April 21, 2014 (ADOTAS) – DomainSkate LLC, pioneers in the domain name security space, today announced the launch of its online brand and protection service for small and mid-sized businesses. As the world ushers in more than a thousand new domains in 2014, cyber-squatters have more opportunities than ever to misuse brand likenesses to siphon customer bases and tarnish brand recognition. The first of its kind, DomainSkate protects small and mid-size businesses and brands from these infringing domain names with proactive, active and reactive services to constantly monitor business names and patrol the web.

As an official Trademark Clearinghouse agent, DomainSkate informs customers of their trademark rights and protections while providing the opportunity to claim domains before being offered to the public. DomainSkate alerts companies of opportunities as new Top Level Domains are released to purchase new relevant domain names. Such domains as .Hotel, .Art and .NYC are being added regularly and if they are not claimed by the proper companies, cyber thieves have the opportunity to take control, causing brand confusion and traffic theft.

“A large number of businesses are surprised that new domains are appearing on the Internet and don’t realize they are giving cyber-squatters more opportunities to take advantage of the uninformed,” explained David Mitnick (pictured), an attorney and founder & CEO of DomainSkate. “As defenders of the domain, we want our customers to feel safe from cyber-squatters and other third-parties looking to damage and defame their brands.”

Mitnick, with more than a decade of experience as an intellectual property lawyer at Amster Rothstein & Ebenstein LLP, represented clients such as Macy’s, Panasonic, JVC and other Fortune 500 companies in copyright, trademark and patent litigation. Having honed in on his abilities in Internet law, Mitnick embarked on developing DomainSkate as the premiere service to protect online brands of smaller businesses that did not have the deep pockets his former clients had.

DomainSkate provides 24-hour active protection and alerts customers when someone registers a domain similar to their brand trademark or name. If an external user latches onto a similar domain name, DomainSkate will help the original company retrieve the domain or suspend the impostor swiftly. DomainSkate assists customers in creating complaints, so their customer can submit it to the Uniform Domain-Name Dispute-Resolution and Uniform Rapid Suspension system, ensuring prompt action against offenders.

DomainSkate customers receive a free one-month trial; service starts as low as $9.99 per month or $95 per year. The company will protect up to five business names for $19.99 per month, and for $34.99 per month, up to 15 business names are guarded by DomainSkate’s alert system. There are additional discounts for annual plans.  Larger businesses with more than 15 names to protect can also receive a custom quote from a DomainSkate representative. Trademark Clearinghouse submissions are an additional fee.

“We’re in uncharted territory with the record amount of new domains coming out in 2014,” said Mitnick. “We know how hard businesses work to become well respected in their industry and to be found by consumers via search, and we want to ensure their brand isn’t tarnished nor are they losing revenue because they’re simply not aware of these fast-moving changes to the Internet.”

About DomainSkate

David K. Mitnick, an intellectual property attorney and Internet law veteran, founded DomainSkate in 2011. David’s vision: a company whose cost-effective and hassle-free technology protects and recovers precious domain names. DomainSkate provide insights into the new net landscape for small and mid-sized companies.

DomainSkate’s unique brand protection and monitoring software actively alerts a user within 24 hours of a similar domain being registered. Small and medium-sized businesses achieve support with professional grade brand protection at an affordable cost. For more information and a free month of service, please log on to

Adotas was not involved in the creation of this content. All information is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.

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