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Comcast AdDelivery Expands Into International Markets with Adstream Partnership

Written on
Apr 8, 2014 
Author
Richard L. Tso  |

ADOTAS – People know Comcast as a cable company that brings television, Internet and phone services to households around the country. What they don’t often realize is that Comcast is actually a major infrastructure player that has built a robust and expansive national communications network for the delivery of content. As the world becomes increasingly digital, players like Comcast are looking for ways to better distribute content and help content providers monetize, offering video ads both online and via set-top boxes to dedicated audiences who are tuning into entertainment programming on these channels.

In an effort to expand its international foothold, today Comcast AdDelivery announced it has partnered with global digital ad distribution provider Adstream to launch a unified platform for advertisers and brands to better manage and their deliver video assets.

“Adsteam and Comcast saw in each other the ability to combine the reach of an domestic US with an International ad distribution platform to create an incredible opportunity to simplify the processes and accelerate the time required for a global brand to launch their ad campaign,” said Todd Porch (pictured), VP and general manager of Comcast AdDelivery. “Adstream has the largest reach and set of capabilities of anyone outside the US and Comcast is very excited about our growing relationship with Adstream.

According to Porch, the communications powerhouse currently works directly with advertisers and agencies to receive their national spot distribution orders and media ads. Then this content is disseminated to stations around the country in the format they require in as little as one hour to hundreds of destinations.Up until now, international reach was simply not an option for advertisers.

Partnering with Adstream allows Comcast AdDelivery to give advertisers the ability to select international destinations across 106 countries, with the ability to manage conversion issues like localization, PAL format conversion and closed captioning.

Capable of delivering tens of thousands of HD and SD ads per day, with orders often sent within less than two hours, Comcast AdDelivery currently provides ad distribution for over 10,000 national, regional and local advertisers. Comcast AdDelivery uses Comcast’s 100G fiber backbone for highly reliable and rapid delivery of HD and SD ads electronically to media destinations across the United States and parts of Canada. Its footprint encompasses the majority of U.S. broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video web publishers.





Richard L. Tso is a reporter for Adotas and an avid writer covering the intersection of technology and advertising, fashion and music. With over 12 years of experience in the Advertising, Marketing and Public Relations industries, Richard has held executive positions at global agencies and technology companies and is founder of the interactive communications firm Pseudosound Consulting LLC. A classical cellist and painter, he believes that sometimes sound carries more weight than words. He is a graduate of Stanford University.

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