BrightRoll Appoints Former Facebook Exec as VP of People


SAN FRANCISCO, April 8, 2014 (ADOTAS) – BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Beth Steinberg (pictured) as vice president of people. Steinberg specializes in implementing programs that foster employee growth and professional development. In this new role, Steinberg leads talent acquisition, with a specific focus on training emerging leaders, managers and executives to scale the company.

BrightRoll is investing in talent to meet growing demand for the company’s award-winning technology platform, which includes the BrightRoll console. Over the last two years, the company has doubled its workforce and Steinberg will play an essential role in organizational development and employee engagement, while expanding the team to drive the company forward.

“BrightRoll is experiencing dynamic growth, and our leadership position in the market enables us to recruit top talent that is driving technology advancements for the future of digital video advertising,” said Tod Sacerdoti, CEO and founder of BrightRoll. “Beth’s leadership and expertise are a great addition to the company and her invaluable insights will help further our position in the market.”

Steinberg brings nearly 20 years of human resource experience to BrightRoll, having held leadership positions at both emerging and Fortune 500 companies. She is responsible for acquiring top talent to meet the demands of rapidly growing technology companies, including Facebook, where she served as the company’s first vice president of human resources. Prior to joining BrightRoll, Steinberg was vice president of talent and organizational development at Sunrun. She has held leadership roles at Electronic Arts, Nike and Nordstrom, is an advisor to Puppet Labs and Jhana Education, and on the board of directors of Social Venture Partners International.

In addition to her professional ties to the technology community, Steinberg is a strong advocate for philanthropy and empowering women through technology. She is highly involved in non-profits in the Silicon Valley, including Full Circle Fund, SV2 and Hidden Villa. Steinberg is also an active participant of, a mentorship and exchange program that brings together emerging women leaders in science, technology, engineering, and mathematics (STEM) from Africa and the Middle East with their professional counterparts in the United States.

“BrightRoll has a talented group of employees that have led the company to develop key innovations for the digital video ad ecosystem,” said Steinberg. “I look forward to further cultivating the amazing company culture that BrightRoll embodies and introducing new programs that continue to advance the company’s position as a technology leader.”

BrightRoll has implemented an employee initiative called BrightWomen, which seeks to encourage leadership and empowerment for women at the company by facilitating discussions and sharing resources about career development, business, leadership and wellness. Beth has taken this internal initiative to the next level, spearheading external events to help strengthen female leadership throughout the technology sector.

BrightRoll will hold the first annual BrightWomen Week, a week-long celebration of women in technology, from Monday, April 28 through Friday, May 2. The company will host a series of internal and external events at company headquarters in San Francisco. \An external event featuring a panel of TechWomen mentors will be open to the public on Tuesday, April 29. Also during BrightWomen week, BrightRoll will host its monthly Data Driven Women networking series, an external event that sets out to build a stronger female technology community. “Data Driven Women 0.8: Recruiting for Diversity in Tech” will take place on Wednesday, April 30 and feature Laine Campbell, CEO and co-founder of Blackbird.

Steinberg’s appointment is effective immediately. For more information about this addition to the BrightRoll executive team, visit

Register for the BrightWomen and Data Driven Women events.

Learn more about career opportunities at BrightRoll.


About BrightRoll

BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.

To learn more, visit



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