Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus


ADOTAS — comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead.

Additionally, comScore asked Anne Hunter (pictured), its VP of Advertising Effectiveness Products, some questions in conjunction with this report about trends that will impact the advertising industry in 2014 and beyond. Here’s what she said:


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