Ampush Integrates with Twitter Ads API to Further Strengthen Mobile Capabilities on Native Ad Platforms
SAN FRANCISCO, April 8, 2014 (ADOTAS) – Ampush, a leading advertising technology company today announced that it has joined Twitter’s Marketing Partner Program (MPP), which will enable the company to integrate Twitter’s Ads API with its AMP 2.0 Marketing Platform. As both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter MPP, Ampush joins a select group of companies with demonstrated expertise delivering measurable advertising objectives across multiple native platforms. The integration will simplify the creation, optimization, and measurement of Twitter advertising campaigns to deliver performance at scale for Ampush customers.
Ampush is already helping large businesses run successful advertising campaigns on the Twitter platform. The Twitter partnership and Ads API integration marks another important step in Ampush’s evolution as the go-to partner for businesses looking to achieve mobile, direct response, and branding objectives, including customer acquisition, app installs, and website and in-app conversions, on native platforms.
Through the Ads API integration, Ampush clients will now have access to a more seamless and fully-customizable Twitter ad solution, optimized for performance management at scale. Twitter capabilities available immediately through AMP 2.0 include promoted tweet creation, promoted accounts, targeting by gender, location, granular OS, device, WiFi, interest, keyword, and more. Ampush will to continue to expand available features throughout the remainder of 2014.
With over half a billion tweets per day and over 75% of Twitter users logging in via mobile devices, the Twitter platform presents endless potential for advertisers to reach a fast growing, highly engaged audience. As an MPP, Ampush will work closely with Twitter to deliver the best possible ad solution, ensuring Ampush clients are able to reach Twitter’s 240 million users in the most efficient and impactful way possible.
“The Twitter partnership is yet another important milestone as we continue to extend our reach in mobile-first native ad solutions,” said Jesse Pujji (pictured), CEO at Ampush. “Twitter is one of the early innovators in the fast-growing native ad space and quickly developing an ad ecosystem that offers advertisers effective means for achieving and measuring their marketing objectives on the platform. We look forward to driving the next generation of advertising on Twitter and helping advertisers maximize their native advertising potential via AMP 2.0.”
As the native ad space continues to grow, Ampush will continue to work closely with other native platforms to deliver consistent innovation and industry-leading, mobile-first ad products.
Ampush is an advertising technology company that helps brands and direct response advertisers achieve measurable business results on mobile-first native platforms such as Facebook and Twitter. Our AMP 2.0 marketing software takes the complexity out of native platform advertising by combining programmatic media optimization tools with rich audience data and end-to-end measurement solutions to deliver ad performance at scale. Ampush is a top Facebook Ads Strategic Preferred Marketing Developer (sPMD) and Twitter Marketing Platform Partner (MPP) powering fully-managed solutions for brands and direct response advertisers across travel, e-commerce, financial services, entertainment, and CPG.
Ampush is based in San Francisco with offices in Chicago and New York. For more information, please visit Ampush.com.
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