AddThis Forms New Content Media Services Group; Appoints Three Industry Veterans to Senior Management Team

Written on
Apr 17, 2014 
Mike Daly  |

VIENNA, Va., April 17, 2014 (ADOTAS) – AddThis, the world’s largest online content engagement platform, today announced three key appointments that will play a leading role in growing the company’s advertising division as demand for its display and content marketing solutions increases. The executives are part of the organization’s new content media services group and will be responsible for driving new business as well as new product and service initiatives across desktop and mobile.

Perry Nusbaum joins as senior vice president of sales and brings more than 14 years of online sales, marketing and senior sales management experience to the AddThis executive team. He comes to AddThis from media intelligence company, Aggregate Knowledge, where he served as senior vice president of national sales. Prior to Aggregate Knowledge, Nusbaum served as vice president of agency sales for Specific Media.

Casey Martin has been appointed vice president of U.S. sales, serving the East and Southern regions. Also from Aggregate Knowledge, Casey most recently served as vice president of agency sales and strategic accounts. Casey brings over a decade of experience in helping major brands improve their marketing efforts by integrating data, technology and media.

Jaime Chung joins the company as senior vice president of ad operations and account management. Previously, Chung was the senior director of operations at PlaceIQ and general manager of mobile at Kinetic Social where she streamlined ad operations and implemented best practices while managing key performance indicators during a period of rapid growth.

“These appointments are part of our strategy to expand the AddThis business model in ways that capitalize on our massive footprint of trending content driven by our market-leading tools for social sharing and engagement,” said Hal Muchnick (pictured), chief operating officer, AddThis. “The combined expertise of Perry, Casey and Jamie will significantly increase our ability to grow revenue while maximizing operational efficiency as we deliver new solutions that inform social and paid media strategies for advertisers and publishers.”

About AddThis

AddThis personalizes the Web with powerful, easy-to-use content engagement tools, APIs and services. Reaching over 1.6 billion unique consumers monthly, AddThis tools are used by over 14 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and Web-wide consumer insights that enhance paid, earned and owned media strategies.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , , , and
Article Sponsor

More News