NEW YORK, March 25, 2014 (ADOTAS) — Tapad, the leader in cross-screen marketing technology, continues to expand its senior team, adding experienced digital executive Dave Fall in a new role as GM and SVP of Operations.
Fall now leads day-to-day execution of Tapad’s corporate strategy at a time of aggressive growth. He is based in New York and reports to Tapad co-founder and CEO Are Traasdahl.
“As marketers become more savvy about cross-screen behavior, our business is growing exponentially,” said Traasdahl. “Dave has a stellar background and proven leadership abilities for teams both large and small. He is a great organizational asset for us.”
Fall (pictured) has more than 15 years experience in digital marketing, most recently as Chief Product Officer at SYNCAPSE after their acquisition of Clickable, where he was Chief Operating Officer and drove notable growth. Prior to that, he served as Group Product Manager for SEM Technology at Google, increasing volume by 30%. Before Google acquired DoubleClick, Fall was VP Product Management there, launching their DART Search product and growing it to number one in the space, twice the size of its nearest competitor. Fall earned an MBA in Operations Management from Rutgers and a Bachelor of Science in Industrial Engineering from Worcester Polytechnic Institute in Boston.
For more information about Tapad, please visit http://www.tapad.com
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by numerous Fortune 500 brands, Tapad’s proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and a long list of entrepreneurs who have themselves created some of the most valuable online advertising companies of the last decade, according to TechCrunch. Tapad is based in New York and has U.S. offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.