OptiMine Software Names Thomas Donnelly CEO


St. Paul, Minn.- March 26, 2014 (ADOTAS) – OptiMine Software, a leader in cloud-based omni-channel marketing analytics and optimization, today announced it has named Thomas Donnelly Chief Executive Officer. OptiMine also announced a new Board of Directors that includes Donnelly; Ann Winblad, Co-Founder and a Managing Director of Hummer Winblad Venture Partners; Mark Gorenberg, Founder of Zetta Venture Partners; and Judy Owen, General Partner at Calumet Venture Fund.

Donnelly brings significant digital marketing, analytics and SaaS (Software as a Service) experience to his role at OptiMine. He previously was President and Chief Operating Officer at Digital River, Inc. (NASDAQ:DRIV), a leading global provider of Commerce-as-a-Service solutions, with 2013 revenue of $390M. At Digital River, Donnelly led the global e-marketing, sales, client delivery, and infrastructure organizations for the company’s core enterprise e-commerce businesses. Prior to joining Digital River, Donnelly served as President and COO of Net Perceptions, Inc. He has more than 25 years of Internet and technology experience.

“For today’s CMOs, maximizing value for marketing spend is an imperative,” said Donnelly. “I’m delighted to continue OptiMine’s innovative work developing SaaS technology that uniquely solves this key challenge.”

“Ad value remains poorly understood for huge swaths of the $42B digital ad market,” said Ann Winblad, Co-Founder and a Managing Director of Hummer Winblad Venture Partners. “While others continue to chase outmoded paradigms attempting to solve the problem, OptiMine stands out in its ability to deliver a solution for measuring and optimizing digital ad value in today’s omni-channel world. With Tom’s experience successfully scaling SaaS-based organizations, we believe OptiMine is well-positioned for rapid growth.”

About OptiMine Software
OptiMine Software is a leader in cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital display, search and social channels. When optimizing ad spend across multiple channels, OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries—from retail to financial services to telecommunications to travel & hospitality. For more information, visit www.OptiMine.com.

About Hummer Winblad Venture Partners
Hummer Winblad Venture Partners was founded in 1989 as the first venture capital fund to invest exclusively in software companies. Through its history, Hummer Winblad has had the opportunity to invest in the pioneers and leaders of several generations of software applications, architectures, delivery methods and business models.

About Zetta Venture Partners
Zetta Venture Partners is a new focused fund committed to delivering exceptional returns from the high-growth analytics market. The firm, founded by industry veteran Mark Gorenberg, launched in 2013, with offices in San Francisco and Utah.

About Calumet Venture Fund
Calumet Venture Fund was formed to invest in the next generation of high-growth technology companies in the Midwest. It was founded in 2008 by accomplished technology entrepreneurs with a focus that includes Software as a Service, e-commerce and online marketing services, and mobile technologies.


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