NativeX Hires Top Ad Network Executive Assaf Benjamin to Head Up Strategic Partnerships


SAN FRANCISCO, March 4, 2014 (ADOTAS)  – NativeX, the leading native advertising platform for mobile games, today announced it has hired top advertising network executive Assaf Benjamin (pictured). As the company’s new Vice President of Strategic Partnerships, Benjamin will be responsible for new strategic business initiatives at NativeX as the company continues its dominant role in generating the highest mobile game in-app advertising revenue for its partners.

“We are thrilled to have someone as well connected and respected as Assaf Benjamin join our expanding team,” said Robert Weber, co-founder and senior vice president of business development, NativeX. “We are delivering native ad technology to game developers that is consistently out-performing our competition. Our ability to attract executives at the caliber of Assaf Benjamin is an endorsement to our traction and strategy.”

In January, NativeX introduced new native ad technology which enables dozens of ad formats including HD video, interstitials, and rich media from the server side without any changes to code. For more information about NativeX’s all-in-one SDK, visit here.

“NativeX is on fire,” said Benjamin. “They have the right strategy and team, and there is no other company in this space that has the technology to rapidly scale native advertising for games.”

Benjamin joins NativeX from ad network Inneractive. After managing strategic account groups at McCann-Erickson, DDB and others, Benjamin has successfully led marketing and business development at StarHome (working with mobile operators), M-Systems (acquired by SanDisk for $1.7 Billion) and SanDisk (at the Mobile Retail Division, contributing to $750M of revenues a year). Most recently, Assaf Benjamin has led U.S. operations for startups like eMazeU (sold to Zoran), United Parents, Giraffic, CmyCasa (acquired by AutoDesk) and others.

With more than 200 million monthly active users, NativeX has watched its average network wide publisher revenue increase 250% in the past six months. Last month, the company announced a performance guarantee: If NativeX doesn’t increase in-app ad revenue by 30 percent or more after 30 days, NativeX will pay the developer $30,000. Full terms and conditions can be found here.

About NativeX

NativeX is creating the leading ad technology for games. For developers who want to monetize with advertising that really works, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps. Native advertising becomes part of the user experience and it out-performs standard display advertising, often doubling or tripling revenue for publisher partners. For more information, visit or email Follow us on Twitter @nativex.



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