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MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
Mar 12, 2014 
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Press Release  |

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture.

Through this extension, Android app and game developers will have support to run rich media, video and other innovative advertising formats on mobile devices and tablets based on Intel® Architecture. Intel’s latest platform empowers developers to build games with lower power consumption and faster 64 bit processing, which has triple the memory, twice the average performance and four times the input-output bandwidth of the previous generation of Intel processors. The chip makes games look better, run smoother and load faster on Intel processors and devices so people can play sleeker games for longer intervals of time. What’s more, MediaBrix provides Intel developers with a comprehensive ad solution for free-to-play games (F2P) monetization and serves immersive advertising from Fortune 500 brands.

MediaBrix is the only company capable of delivering unified emotional targeting and BTMs technology to mobile devices and tablets based on Intel® Architecture. MediaBrix helps Intel developers monetize by reaching game players during BTMs — natural, critical points in gaming where people are most receptive to brand messages. This includes when a player gets a new high-score, achieves a personal best or gets stuck on a level and is in need of help. MediaBrix ad products are additive and enhance gameplay, helping consumers engage with and establish a personal connection with brands, resulting in higher yield for developers.

As an Intel® Software Partner, MediaBrix had technical and marketing support to help optimize its SDK for the latest Intel platforms. MediaBrix’s SDK for Android was tested and verified to run effectively on mobile devices based on Intel® Architecture. The company also collaborated with Intel to help optimize its SDK on Intel’s latest platform for tablet devices.

“MediaBrix is proud to announce its relationship with Intel,” said Ari Brandt, CEO and Co-founder, MediaBrix. “As an Intel® Software Partner, we are working together to support developers optimized on Intel’s latest platform, while having access to Intel’s technical and marketing support centers.”

Vector Unit is one of hundreds of developers now using emotional targeting and BTMs through mobile devices and tablets based on Intel® Architecture to improve monetization. Vector Unit offers high-quality, downloadable games moxie, with spirit, pip and verve and utilizes emotional targeting and BTMs on popular mobile and tablet games such as Beach Buggy Blitz (pictured below) to incorporate seamless brand advertising that respects the user experience in its games.

“We’re excited to incorporate MediaBrix’s emotional targeting and BTM technology solution on mobile devices and tablets based on Intel® Architecture,” said Matt Small, CEO, Vector Unit. “Tablets and phones built on Intel x86 processors are a growing and important part of our high-end mobile games market. Now, we can also offer additive rich media advertising units that respect the user experience, which will help us earn more money from brand advertising.”

Benefits to Game Developers

The MediaBrix platform extension offers developers benefits such as:

  • Compatibility for developers building games for mobile devices and tablets based on Intel® Architecture.
  • A simple SDK solution that has been tested and optimized to natively integrate with Intel® Architecture.
  • User-friendly, immersive advertising products that help developers generate money from top brands.

Click here to learn more about MediaBrix’s SDK.

About MediaBrix

MediaBrix (www.mediabrix.com) powers the industry’s leading advertising and services platform for social and mobile games. Through a suite of proprietary products and analytics, the company delivers immersive brand messages during breakthrough moments (BTMs) within games when people are most receptive to marketing messages. Our ads elicit positive emotions by rewarding users and enhancing the user experience during gameplay. As a result, people appreciate the brand’s participation and they develop an emotional connection to the brand. MediaBrix’s campaigns routinely see average video completion rates 84x the industry average and engagement rates as much as 2000% higher than other forms of digital advertising. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world’s largest game developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs to more than 200 million people each month.

About the Intel® Software Partner Program

The Intel® Software Partner Program is a global, online membership program for independent software vendors (ISVs) developing commercially available applications for Intel platforms and technologies. The program gives ISVs access to a portfolio of resources that help support the key stages of their business cycle from planning and development to marketing and sales. For more information or to enroll in the program go to www.intel.com/partner and sales. For more information or to enroll in the program go to www.intel.com/partner.





Adotas was not involved in the creation of this content. All information is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.

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