LiveRail Leverages Highwinds CDN for Video Ad Streaming
SAN FRANCISCO, March 26, 2014 (GLOBE NEWSWIRE) — Highwinds(R) today announced that it has become the exclusive CDN (content delivery network) provider for LiveRail, the leading video monetization platform for publishers. Highwinds has a strong foothold in the ad tech space, with nearly 20 top platforms currently on its customer roster. These advertising properties leverage Highwinds CDN for reliable global delivery of rich media ads to connected devices.
“We originally brought Highwinds in alongside another top-tier CDN we had been using, and it was quickly apparent that Highwinds was outperforming our incumbent,” said Andrei Dunca, co-founder and CTO of LiveRail. “However, our decision to exclusively use Highwinds was based on more than just performance. We have a great relationship, ad-hoc support is always available, and we appreciate their hands-on approach to addressing the evolving dynamics of the ad world.”
Highwinds CDN was built to meet the high performance needs of advertisers and ad technology partners. Third-party testing tools consistently prove that it’s the fastest CDN in both response times and throughput. This rapid rate of delivery to any location in the world is particularly important in the ad space, when advertisers have just a split second to grab their target audience’s attention, and for platforms like LiveRail that deliver a substantial amount of ads via real-time bidding transactions.
“LiveRail shares our passion for reliable streams and valuable analytics. They’ve integrated raw logs from Highwinds’ StrikeTracker(R) API into their robust real-time analytics dashboard, which provides publishers with data-driven, actionable insights on buyer behavior and complex monetization strategies,” said Steve Miller, founder and CEO of Highwinds. “We’ve invested heavily in the build-out of solutions that span the entire online video ecosystem. We deliver ads for platforms like LiveRail that manage creative inventories and transactions, and we deliver content for media, entertainment and game publishers, many of which rely on supply-side technology platforms to monetize their content.”
No comments yet
Leave a Comment
- Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards
- InMobi inks global partnership with Factual to increase Mobile Ad Efficacy for Brands
- Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands
- Rubicon Project Selected to Power Global Exchange for International Media Group, Future plc
- Evolve Media Further Strengthens Viewability Through Partnership with Moat