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Integral Ad Science Opens Offices in Germany and Singapore

Written on
Mar 3, 2014 
Author
Mike Daly  |

NEW YORK, March 3, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral’s international expansion while managing the growing demand for its industry-leading solutions for brand safety, viewability, fraud, and media quality and supporting the needs of current customers.

“Advertisers in Asia and Germany are seeking solutions that allow them to focus on high quality media placements and viewable, fraud free impressions — solutions that are tailored to the specific challenges and opportunities in their respective regions. That is exactly what we set out to do,” said Bryan St. John, SVP, International for Integral Ad Science. ”Integral’s larger yet localized global footprint and the presence of new offices and support teams in Germany and Singapore will enable us to provide comprehensive service to local clients as well as meet the growing global demand.”

Integral has brought on two managing directors to build the company’s presences in Germany and Asia Pacific. Mahr, managing director of Germany, is a local industry veteran with extensive experience in online marketing. Prior to joining Integral, Mahr worked for several years as the managing director of media agency Pilot. Previously, he was CEO of VoodooVideo, a video advertising technology solutions platform.

Dolan, managing director of Asia Pacific, brings a proven track record of establishing US-based advertising and technology companies in Asia, including aQuantive and DoubleClick. Dolan was Facebook’s first employee in Asia, responsible for establishing operations in Singapore, Hong Kong and Seoul. Prior to Facebook, Dolan led Microsoft Advertising’s monetization efforts across Asia as well as managed sales in the region.

“We’re bringing two powerhouses to our international team with Olaf and Stephen,” said Scott Knoll, CEO of Integral. ”They not only deeply understand the needs of the advertising markets in Germany and Asia Pacific, but they have the extensive background in ad technology needed to help our potential and existing customers in both areas quickly and efficiently benefit from our solutions.”

Integral, the industry leading global independent third party in ad verification and media valuation relies on billions of daily impressions to continuously improve the company’s machine learning technology and data accuracy. Integral is integrated with the top five Demand Side Platforms (DSPs), nearly all of the major exchanges, all agency holding companies, and more than 70 of the “Advertising Age Top 100 Advertisers.” Integral is currently servicing global clients directly as well as through its partner integrations.

Last year Integral opened its first European headquarters in the UK. The overwhelming demand triggered the need to expand and open an office in Germany. In Australia, Integral introduced its products through Kinnected, a local distributer. The opening of the regional headquarters in Singapore will make Integral’s services easily available to the entire APAC region.

Integral Ad Science evaluates the quality of the ad placements with its TRAQ (True Advertising Quality) score, an overall quality rating leveraging proprietary data science and algorithms and combining placement-level media quality attributes into a single universal metric, including brand safety, page content and structure, ad viewability, share of view, ad clutter, and suspicious activity in order to determine the specific value of each individual ad placement based on the page environment and ad exposure.

Integral received $30 million in funding from August Capital in January to support technology and data science as well as its international growth. Integral plans to hire additional team members in both the Germany and Singapore offices.

About Integral Ad Science

Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ score supports an advertisers’ ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in Chicago, San Francisco, London, Germany, Singapore and Sydney. Learn more at www.integralads.com.





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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