ADOTAS — MediaRadar today introduced the results of new research into online video advertising in the form of this infographic. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices.
Key bullet points:
- 30-second ads are nearly 10 times more likely to be skipped than 15-second ads.
- 26% of online video ads are accompanied by display or rich media ads.