Infographic: What You Need to Know to Get Ahead in Video Advertising

Written on
Mar 3, 2014 
Mike Daly  |

ADOTAS — MediaRadar today introduced the results of new research into online video advertising in the form of this infographic. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices.

Key bullet points:

  • 30-second ads are nearly 10 times more likely to be skipped than 15-second ads.
  • 26% of online video ads are accompanied by display or rich media ads.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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