SAN FRANCISCO, March 26, 2014 (ADOTAS) — eZanga.com, a Delaware-based search engine and digital marketing company, attended ad:tech San Francisco on March 26 and 27. In addition to exhibiting on the trade show floor, they also launched AdPad V3®, their redesigned ad platform that allows advertisers to create and manage multiple pay per click and pay per call advertising campaigns all in one place.
AdPad is one of the first advertising platforms to be created and updated completely from the client’s perspective, based on user feedback and feature requests. The self-service ad platform allows advertisers to manage multiple campaigns, as well as multiple types of campaigns, in one central location. AdPad can be used to manage campaigns across all of eZanga.com’s advertising products, including their pay per call advertising.
“The new update is a complete re-write from the ground up. Not only does it give us more horsepower under the hood, but also a new, clean look and feel with more features that our clients have requested,” says CEO Rich Kahn.
The new version of the AdPad, named AdPad V3, brings users the same workflows they’ve become familiar with while enhancing the interface, increasing stability, and introducing several features requested by users. Notable new features include:
- Notifications and alerts to help advertisers keep up with their campaigns.
- User agent targeting for advanced campaign targeting, including mobile.
- Launched bulk upload tool and API support, allowing advertisers to create or make changes to thousands of campaigns at a time.
- Adding Bitcoin as a payment option for both advertisers and publishers.
The development of AdPad began in 2010. After beta testing with select clients starting in January 2012, it was officially released at ad:tech New York that November. It also incorporates Traffic Advisors™, eZanga.com’s proprietary software that protects customers’ advertising campaigns from click fraud.
eZanga is a digital marketing company that helps companies grow their business through multiple advertising solutions, including pay per click and cost per call. Since their launch in 2003, eZanga has grown from a tiny tech startup to an award-winning small business. eZanga has been on the Inc. 500|5000 list for five consecutive years and has been recognized as one of Philadelphia’s fastest growing companies by Philly100, Deloitte and SmartCEO Magazine.
ad:tech is the world’s largest digital marketing conference and exhibition, with 10 shows in 7 countries. The interactive advertising and technology show includes keynote speakers, topic driven panels, and workshops. The exhibition hall also provides thousands of professionals in the digital marketing industry an opportunity to meet face-to-face. ad:tech San Francisco took place March 26 and 27 at the Moscone Center.