ATLANTA, March 19, 2014 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the promotion of Carrie Philpott from SVP of Account Management to SVP, Managing Director of DigitasLBi Atlanta. In this role, Philpott (pictured) will drive the growth and development of the Atlanta office while continuing her work as the global lead for DigitasLBi’s work with Delta Air Lines. She will report into Joanne Zaiac, President, DigitasLBi New York Region.
“Carrie is a proven leader with a track record for innovation and strong business results,” said Zaiac. “On top of her effective client work, she actually helped establish the Atlanta office itself, and has played an instrumental role in its growth and success over the years. I can’t wait to see what she accomplishes next.”
Leader and Mentor
Philpott brings over 15 years of integrated marketing experience to her role, with multi-channel expertise across online and offline channels, customer relationship management, and test and learn strategies. She leads DigitasLBi’s multi-national Delta Air Lines team across North America, Europe, and Asia Pacific, partnering with the brand across digital and direct marketing, through the line media strategy, buying and optimization, and customer insights and analytics.
Philpott also leads the agency’s digital strategy work with Children’s Healthcare of Atlanta, one of the leading pediatric hospitals in the country. And on top of her account leadership, Philpott provides guidance and insights to junior-level employees as a mentor in the national DigitasLBi Mentor program.
A respected industry thought leader, Philpott is speaking at OMMA Atlanta later this month, and at Dig South in April, the Southeast’s interactive festival celebrating innovation and the digital economy.
Accolades for DigitasLBi Atlanta
Philpott’s promotion follows a number of accolades for DigitasLBi Atlanta, which serves clients including Bayer CropScience, Comcast, Delta Air Lines, Mars, Inc., and more. In 2013, the agency was named one “Atlanta’s Best and Brightest Companies to Work For” for the third consecutive year by the National Association of Business Resources, and one of city’s top advertising firms for the second consecutive year by the Atlanta Business Chronicle.