Casale Media Expands NY Office to Meet Growing Demand for Programmatic


NEW YORK, March 19, 2014 (ADOTAS) — Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange division in its New York office.

All five hires come with significant experience in digital publishing, and include Anooj Pakvasa, Director of Platform Solutions (formerly of VivaKi Nerve Center); Blake Williams, Director of Publisher Development (formerly of Google); Will Doherty, Senior Director of Business Development (formerly of Netmining); Zach Rosen, Director of Publisher Development (formerly of Cox Digital Solutions); and Tricia Douglas, Manager of Platform Services (formerly of OpenX).

“The addition of these well-regarded professionals is a part of our ongoing effort to deliver the world’s most advanced publisher solutions and accompanying services, as well as to support our overall growth in the New York market and meet the demands of our clients,” said Joe Casale (pictured), CEO, Casale Media. “The future of Index Exchange depends on demonstrated talent like Anooj, Tricia, Blake, Will and Zach, who all have a proven track record in working with the industry’s most innovative, technologically-advanced platforms and services. All five are deeply experienced, with the technical skills that truly separate them from the pack.”

In their new roles, the five new hires will work under Casale Media’s Index Exchange umbrella and will be responsible for servicing the needs and challenges of enterprise publishers in the areas of solutions engineering, business development, buy side partnerships, strategic accounts and client services.

“In the fast-moving programmatic advertising space, it’s supremely important to attract the industry’s most talented professionals to enable our customers to realize the promise of programmatic,” said Andrew Casale, Vice President of Strategy, Casale Media.

Anooj has a Masters in Business Administration from Lemberg International Business School and a BA from Brandeis University; Blake has a BA in English from Yale University; Doherty has a BA from Bates College; Zach is a teaching fellow from Stanford University; Tricia has a BA in Public Relations from Barry University.

About Index Exchange

Index provides a neutral, transparent exchange layer that enables leading digital publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy. More information is available at



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