WATCH: Eyeview Takes a Wrecking Ball to Facebook’s ‘Look Back’ Movies in Personalized B2B Campaign
NEW YORK, February 11, 2014 (ADOTAS) – Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, has launched a first-of-its-kind direct marketing campaign, targeting more than 1,000 prominent C-suite and ad agency executives, including Marissa Mayer, Larry Page and Mark Zuckerberg. Each executive will receive a personalized video via email from Eyeview that is customized with their photo, location, current employer, Twitter feed and alma mater. The goal of the campaign is to demonstrate the power of Eyeview’s personalization technology, which automates the creation of each video in real-time.You can check out Zuckerberg’s video here.
“Many companies trying to increase brand awareness will create standard digital ad campaigns to promote their capabilities, but Eyeview is ‘eating its own dog food’ by showcasing how brands can use its technology to tailor ad creative that is customized for each consumer,” said Amit Mashiah, SVP of Marketing for Eyeview. “By incorporating personalized messaging into the content of the ad, brands are providing a more relevant and engaging customer experience.”
Eyeview’s technology combines detailed audience data with sophisticated targeting, programmatic ad buying and an intelligent advertising creative engine that can develop thousands of personalized ads for each campaign.
“No other company in our industry brings together the three elements of audience data, rich targeting and dynamic ad creative all optimized under one solution,” said Oren Harnevo, Founder & CEO of Eyeview. “Brands are looking for ways to create more relevant experiences for their customers and we are able to help them connect the right ad to each consumer.”
Eyeview is the leading provider of personalized digital video advertising solutions for brand marketers. Eyeview is the only company that offers broadcast quality personalized videos for each consumer, with proprietary creative technology that integrates the brand’s relevant messages. As the consumer progresses along the path to purchase, Eyeview dynamically changes the brand’s message in-stream to ensure the consumer continues to receive the most relevant informative and effective ad. As a result, our brands consistently experience lifts in key performance indicators and increases in brand equity and sales. Eyeview partners with Fortune 500 leaders in automotive, retail, telecommunications, quick service restaurants, entertainment and travel including Comcast, Lowe’s, Officemax, Expedia, Toyota, Burger King and more. The company is headquartered in New York City with offices in Los Angeles, Chicago, Detroit, and Tel Aviv. For more information, please visit www.eyeviewdigital.com.
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