ADOTAS — You can ask almost anyone what the key is to a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and a bit of work. However, recent findings from a SAVO/BrightTALK poll suggest the relationship between marketing, sales and the buyer’s journey may have hit a rough patch.
Notable findings include:
- 49% of executives say they aren’t very well aligned to the buyer’s journey. They have the right tools, but hardly anyone uses them.
- While compromise is key, 64% of organizations admit to not adapting very well to changes within the sales cycle.
- 37% of organizations fail at the beginning of the selling cycle, due to nurtured leads being poorly handed off from marketing to sales.
So what can be done to overcome these issues? Leave your comment below.