The Exchange Lab Taps Ex-Microsoft/BBC Worldwide Senior Exec as Chairman


LONDON, NEW YORK & TORONTO, February 6, 2014 (ADOTAS) – The Exchange Lab, the world’s largest programmatic digital media marketplace, today announced the appointment of media leader Chris Dobson (pictured) as chairman of the company’s board of directors. Dobson was most recently at BBC Worldwide where he served as executive vice president and general manager, BBC Advertising Division. In addition to running the board, as chairman of The Exchange Lab, Dobson will provide strategic direction for the company, develop robust frameworks for delivering profitable growth and establish new relationships with key external stakeholders.

“Chris is a brilliant strategist with a background rich in digital media and advertising who has always been at the forefront of the ever-changing media landscape,” said James Aitken, CEO and co-founder, The Exchange Lab. “Chris has been responsible for the media revenue lines of some of the most prolific companies in the world including Microsoft and the BBC. We look forward to harnessing that experience as we continue to grow the company and expand into new markets.”

“The future of digital advertising lies in programmatic marketing,” added Dobson. “With its integration into more platforms than any other company, its proprietary technology and creative digital campaigns, The Exchange Lab is at the epicenter of the programmatic media marketplace, and I am thrilled to foster its growth to one of the largest media players in the world.”

At BBC Worldwide, Dobson oversaw advertising across the company’s overseas pay-TV channels and online services and as a BBC Worldwide executive board member he was responsible for advertising monetization strategy and execution across all BBC Worldwide divisions and BBC World News. Previously, Dobson served at Microsoft for seven years as vice president and general manager of the UK Online Services Division and vice president of global ad sales and trade marketing. In these positions, Dobson played a pivotal role in monetizing Microsoft’s global content and social audience assets generating annual advertising revenues in excess of $2.5 billion. Previous roles at Microsoft include vice president of global sales and vice president of international ad sales and trade marketing. Dobson began his career in television at MTV Networks Europe and Thames TV.

The Exchange Lab recently announced $8 million (£5 million) in growth capital funding from Business Growth Fund (BGF) to further develop its proprietary analysis and trading platform technology, DataLab. DataLab allows The Exchange Lab to integrate the best programmatic players across display, video, mobile, social and content. Additionally, the funding will support the expansion of its advertising inventory and The Exchange Lab’s global growth strategy.

About The Exchange Lab

Founded in 2007 in the U.K., The Exchange Lab, the largest programmatic digital media marketplace in the world, is a privately held company that serves more than 300 clients across 29 markets worldwide with offices in the U.K., Canada, the U.S. and Turkey. The company’s proprietary analysis and trading platform, DataLab, allows for integration of the best programmatic players across display, video, mobile, social and content through a single, cost-effective source. To learn more, visit and follow us @exchangelab.


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