Tapad Launches International Division with ex-DoubleClick EMEA Exec
NEW YORK, February 27, 2014 (ADOTAS) — Tapad, the leader in cross-device marketing technology, has appointed Ben Regensburger (pictured) to the newly created role of President, Tapad Europe. He is charged with launching Tapad outside the U.S., currently slated to be formally established in the U.K. and Germany within the first half of 2014. Regenburger is splitting his time between Frankfurt and London and reports to Tapad CEO and Founder Are Traasdahl.
With a mounting global demand for cross-screen technology solutions, Regensburger will make Tapad’s proprietary platform, Unify®, available throughout Europe. Tapad’s platform facilitates unified, privacy-safe, cross-screen marketing for brands, publishers and other marketing technology companies.
Regensburger has more than 25 years’ experience in European media and marketing with the last decade spent focusing on digital media and technology. He was President of DoubleClick International (EMEA & APAC) until Google acquired it in 2008. He then ran Google’s European media platform business and was on Google’s EMEA management board. In 2011, Regensburger founded RollUp Media, a SaaS platform for content marketing and native ads. Before that, Regensburger held diverse brand manager positions at P&G, served as Chief Marketing Officer at Hugo Boss and held various positions at Lycos Europe, ultimately serving as Managing Director of Lycos Germany and as a member of its EMEA management board. He holds a bachelor’s degree in International Relations from Tufts University and served as Captain in the US Army.
“Ben’s success at DoubleClick/Google, his extensive network, his ability to forge strong partnerships and his depth of knowledge about the European markets make him the ideal choice to build our European business,” said Traasdahl. “In 2010, Tapad cracked the code on privacy-safe cross-screen technology and has since swiftly forged the path in the U.S. market, with several leading publishers, marketing tech partners and more than 200 Fortune 500 brands already on board. We believe cross-device marketing represents the biggest opportunity for marketers and advertisers to connect with customers today and look forward to unlocking that potential throughout Europe with Ben’s oversight.”
For more information about Tapad, please visit http://www.tapad.com.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies as well as numerous Fortune 500 brands, Tapad’s proprietary cross-platform audience buying technology provides an accurate, unified approach to connecting with consumers across screens. Tapad is backed by major venture firms and a long list of entrepreneurs who have themselves created some of the most valuable online advertising companies of the last decade, according to TechCrunch. Tapad is based in New York and has U.S. offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.
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