Study: Mobile Takes a Leading Role in the Moviegoing Experience
ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study.
What they found was pretty revealing. For example:
- 87% of moviegoers turn to mobile after seeing ads for movies on other channels.
- 49% of moviegoers say they use their mobile phone “always” or “very often” to help plan their trips to the movies.
- 1 out of 3 moviegoers purchase movie tickets directly through mobile devices.
ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.
ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.
ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.
Reader Comments.
- Pingback from Study: Mobile Takes a Leading Role in the Moviegoing Experience - Responsivemts | Responsivemts
Leave a Comment
Article Sponsor
More News
- Peggy Johnson leaves Qualcomm, joins Microsoft
- ChoiceStream Raises $7.5 Million to Grow Its Programmatic Advertising Business
- Rocket Fuel to Present at Upcoming Investor Conferences
- HyprMX Expands to Bring Fortune 500 Brand Ads to Mobile
- PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing via Mobile Tracking
Loading ...