ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study.
What they found was pretty revealing. For example:
Study: Mobile Takes a Leading Role in the Moviegoing Experience
- 87% of moviegoers turn to mobile after seeing ads for movies on other channels.
- 49% of moviegoers say they use their mobile phone “always” or “very often” to help plan their trips to the movies.
- 1 out of 3 moviegoers purchase movie tickets directly through mobile devices.
[…] Gesture-Recognition Specs20-Year-Old Vine Star Marcus Johns Earns Spot on Oscars Red CarpetStudy: Mobile Takes a Leading Role in the Moviegoing Experience#Oscars Night Is on for ABC and TwitterIf Uber Is Killing Taxis, What Explains the Million-Dollar […]