NEW YORK, February 20, 2014 (ADOTAS) – >Rubicon Project, which operates one of the advertising industry’s largest independent real-time trading platforms for digital advertising, and Dstillery, the pioneer in audience targeting for brands, today announced a partnership that enables Rubicon Project’s global ad network buyers to turn on mobile RTB capabilities more rapidly and seamlessly than ever before. The partnership will be officially unveiled during the Mobile World Congress in Barcelona, Spain from February 24-27, where executives from both companies will be speaking and on premise to discuss the alliance.
Historically, many ad buyers seeking to take advantage of mobile RTB services lacked the infrastructure required to do it well. This made it difficult for them to truly capitalize on the benefits mobile RTB offers.
With Dstillery’s self-serve platform Houston, Rubicon Project’s ad network buyers can now fully activate mobile RTB capabilities making it possible for them to:
- Utilize an easy-to-use interface.
- Custom build key audience segments in real-time and easily create targeting parameters.
- Instantly see conversions and results from campaigns.
- Adjust campaigns in real-time.
“Mobile RTB is one of the fastest growing channels in digital advertising today,” said Josh Wexler, Head of Buyer Cloud for Rubicon Project. “Through our partnership with Dstillery, display and mobile ad networks that want to activate mobile RTB can now do so instantaneously, giving them a lead over competitors, while driving more ad spend to premium publishers and apps on the Rubicon Project technology platform.”
“Rubicon Project’s mobile offering has quickly become one of our largest supply sources, and partnering with Rubicon Project was an easy choice,” added Dstillery COO Andrew Pancer. “As a result, we now jointly have the opportunity to accelerate the pace of mobile advertising in what has become a real-time marketing world — a benefit to the entire marketplace.”
About Rubicon Project
Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company’s automated advertising platform is used by more than 500 of the world’s premium publishers and applications to transact with over 100,000 advertising brands globally.
A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore Jan 2014, Rubicon Project reaches 96 percent of U.S. Internet users per month and is ranked #1 in reach.
Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney, London and Tokyo.
Dstillery is the former Media6Degrees. We’re at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. We’re building on five years of leading the data revolution in marketing to drive even greater impact for your brand. Dstillery was recently recognized by Forbes as one of America’s Most Promising Companies and by Crain’s NY as the #10 Best Place to Work. More info at www.dstillery.com.