Mobile Marketing, Privacy on Tap for RampUp 2014
SAN FRANCISCO,February 4, 2014 (ADOTAS)–Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced that its agenda for the upcoming RampUp 2014 is now set and promises to cover many critical issues that will impact Chief Marketing Officers in the near future. The annual summit will take place on February 27, 2014 at the Computer History Museum, in Mountain View, CA.
“RampUp covers the core issues of connected data for CMOs and industry leaders,” said Auren Hoffman, CEO of LiveRamp. “Almost all the key CEOs and thought leaders will be participating in RampUp, sharing and learning how best to leverage data for effective marketing in an increasingly connected world.”
RampUp 2014 will focus on connected data for the cross-channel marketer. Sessions will cover a wide range of issues including mobile marketing, consumer privacy, data connectivity between applications and reporting. All discussions are led by prominent figures both from brands and the technology industry. The Privacy & Regulation for Online Marketing panel will feature some of the most important voices on this topic: Marc Groman, CEO of the Network Advertising Initiative; Randall Rothenberg, CEO of the Interactive Advertising Bureau; and Linda Woolley, CEO of the Direct Marketing Association.
Keynote speakers for this year’s event will be Peter Thiel, former Paypal CEO, venture capitalist and Facebook board member; Mark Penn, Executive Vice President, Advertising and Strategy at Microsoft and former political advisor to President and Hillary Clinton; and Neal Mohan, Vice President of Display Advertising for Google. For the first time, selected journalists will be invited to this event. To inquire about a complimentary press pass to this event, contact Rick Grant at 570-497-5850.
LiveRamp is the leading data onboarder, enabling marketers to unify their customer database across disparate online marketing applications and leverage it for analytics, targeting, measurement, content optimization, and more. More information at: www.LiveRamp.com
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