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Leading Euro Ad Tech Partner Adform Expands into U.S.

Written on
Feb 25, 2014 
Author
AdotasWire  |

LOS ANGELES, February 25, 2014 (ADOTAS) – Adform (www.adform.com), the premier ad tech partner for Europe’s media agencies, trading desks, advertisers and publishers, today announced the opening of sales and support office in Los Angeles, and plans to open an East Coast office in the second quarter of 2014. The office will support U.S.-based publishers interested in expanding their rich-media offerings, as well as media buyers who want to launch programmatically executed branding campaigns.

Adform’s Brand-Led Media Platform offers the world’s only turnkey programmatic platform specializing in rich-media ad formats. It provides advertisers and agencies with a suite of tools to streamline ad creation with access to in-market and global data, massive pools of high-quality inventory, and brand-oriented measurement metrics to launch digital brand campaigns quickly, easily and at scale.

Publishers and media companies will also benefit from Adform’s Brand-Led Media Platform. Adform offers media sellers a suite of pre-sales, delivery, post-sales and reporting services to help attract brand managers to their web properties and support every aspect of rich-media campaign execution.

The Adform Brand-Led Media Platform was built on the “Adform Trilogy”: its industry-leading demand-side platform, rich-media capabilities and ad-serving platform. The platform supports every rich-media ad format ever invented, as well as custom ones created on behalf of Adform clients. These ads can be delivered to video, display, mobile, tablet and outdoor ads channels.

“For far too long, brand marketers have been denied the benefits of programmatic marketing, as well as the benefits of significant, game-changing digital campaigns in general,” explained Martin Stockfleth Larsen (pictured), CMO of Adform. “With the opening of our new office, U.S.-based brands can now leverage our Brand-Led Media Platform to launch highly creative multi-screen digital campaigns that deliver the massive scale they need. What’s more, they can take advantage of the real-time data-driven campaign optimization available only through programmatic.”

Adform’s Brand-Led Media Platform is offered to U.S. brands that are interested in launching national campaigns, as well as expanding their brand footprint to Europe. With strong relationships with all of Europe’s leading publishers, Adform can help U.S. brands get their message into local markets across the continent. To find out more, visit www.adform.com or email sales_us@adform.com.

About Adform

Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place covering full-featured Demand Side Platform, Rich Media and Ad serving. Adform was established 2002 in Denmark and now has offices in 14 countries including the US, United Kingdom, Germany, Sweden ,Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Lithuania and Belarus.





AdotasWire was established in 2012 as a vehicle for news releases from companies in the interactive advertising industry. Adotas was not involved in the creation of this content. All information featured under the AdotasWire heading is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.

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