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Infographic: Will WhatsApp be Facebook’s Answer Internationally?

Written on
Feb 21, 2014 
Author
Mike Daly  |

ADOTAS – A blog post created earlier this week by Greg Kunkel of Marin Software connects the data and Facebook’s acquisition of WhatsApp with the international growth data. Kunkel notes that while North America represents just 15 percent of Facebook users, it accounts for roughly 52% of its ad spend, while Asia Pacific attracts just 11% of its ad dollars.

Marin’s data shows Facebook has plenty of room to grow from an international revenue standpoint, and Kunkel explores what role The Social Network’s $19 billion acquisition of WhatsApp might play in that growth.






Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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