IAB U.K. Leads Group on Mobile Programmatic Trading

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ADOTAS — Microsoft, Google and Flurry are among the companies represented in the Internet Advertising Bureau (IAB)  U.K.’s working group to address programmatic trading through mobile devices, which officially launches Feb. 18, according to The Drum (Glasgow, Scotland).

The group seeks to promote awareness about the benefits of programmatic trading and provide resources for companies that want to use it.

Other participants include Nexage, Appnexus, Adfonic, Millennial Media, Infectious Media, StrikeAd, AdTruth, Rocket Fuel, AdBrain, WeSee, Integral Ad Science, Weve, Odyssey and Yodel, according to the report. The group is expected to work closely with its IAB US counterpart.

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