Five New Video Ads You Should Watch Now: Samsung, Schwarzkopf, Kraft, Cadbury, Coca-Cola

Written on
Feb 21, 2014 
Unruly Media  |

ADOTAS – Vanilla Ice raps about fun-shaped pasta, Coca-Cola turns social media addicts into tick-infested dogs, while Cadbury turns London into the set of “Charlie And The Chocolate Factory.” Yes, it’s just another week in AdLand.

But which ads are attracting the most attention online. Here are our five picks:

5. Samsung, “Winter Games”

Technology giant Samsung looks to catch a little of the Sochi spirit in this latest spot, showcasing the passion of the everyday fan. And by passion, I of course mean potential grievous injury. Because The Winter Olympics isn’t just about passive television consumption – apparently, you’re meant to have a go yourself.

As such, we see a variety of ‘Casualty’ episodes-in-the-making: a boy ready to ski jump down stairs, kids playing hockey on a very slippy driveway and three rascals re-enacting “Cool Runnings” in a bath tub. Actually, the last one isn’t very dangerous, I just hope they’re not wearing shoes in the bath.

While Samsung won’t necessarily get any points for health and safety, their new ad really strives for a spirit of community. Because, really, what says family more than your dad recklessly snowboarding off his own roof?

4. Schwarzkopf, “A Declaration of Love”

Hair product brand Schwarzkopf snipped, colored and permed their way to sharing success this week with schmaltzy spot, “A Declaration of Love”.

Narrated by a loving boyfriend, the ad begins with montage of relationship highlights and lowlights (unsurprisingly, quite a few of these involve hair). If, like me, you watch too many films like ‘Blue Valentine’ or ‘Her’, you’re just waiting for this domestic bliss to go horribly wrong. Spoiler alert: it doesn’t.

No, proving romantic optimists everywhere right, all’s well that ends well. Even though Schwarzkopf’s closing tag pitches it as a kind of “anti-Valentine” ad, it’s a pretty thin pose. This is an ad that has love-hearts doodled all over its journal.

3. Kraft, “Go, Ninja, Go!”

Rapper and 1980s curio Vanilla Ice is not the obvious choice for an ad about fun-shaped pasta. Firstly, he hasn’t been widely famous since about 1993. Secondly, his most recent commercial endeavor was a home improvement show.

But Kraft Macaroni & Cheese is not the kind of brand to let that stand in the way of a kitsch marvel. You see, Vanilla (or Mr. Ice) performed the song “Go, Ninja, Go!” in the mostly-forgotten 1990 film version of the Teenage Mutant Ninja Turtles.

So what better way to revive a comic-branded pasta than by having Ice himself belt out his old classic in a supermarket aisle? What indeed. If you’re a big fan, then you’ve probably been anticipating this spot with bated breath. For everyone else in the world, can we please just start working on making more food in humanoid-turtle shape?

2. Cadbury, “Ultimate Lip-Sync with James Corden”

Cadbury rightly has a reputation for pushing the boat out with weird and wonderful adverts. While actor and panel-show stalwart James Corden lip-syncing around London isn’t exactly groundbreaking, it’s certainly pretty bubbly (wait no, that’s Aero). Timed to coincide with Corden’s final year hosting the Brit Music Awards, he acquits himself surprisingly well while mouthing along to Estelle’s ‘Free’.

Director Ben Winston has also sneakily littered Cadbury’s signature purple colour scheme throughout the spot, lending an unsettling Willy Wonka-esque character to otherwise normal London streets. And that’s not even mentioning Corden’s velvet blazer. While ‘Ultimate Lip-Sync’ will probably not make quite the splash Cadbury’s legendary “Gorilla” ad did, the new spot does make a good argument for spontaneous public singing.

1. Coca-Cola, “Social Media Guard”

Coca-Cola tries to save us from ourselves in their new spot with an world-changing invention. That’s right, you guessed it – it’s a red plastic cone. Well, that’s what it looks like at least, but the humanists at Coke have loftier ambitions. Despite looking suspiciously close to the contraptions used to stop your dog from scratching stitches, this new spot reliably informs us the cone is actually a “Social Media Guard.”

What’s a “Social Media Guard,” you ask? Well it’s a handy device to stop your screen-frazzled, attention-deficit mind from casually checking Twitter during quality time with your friends and family. I’m not convinced the idea will catch on, but thankfully the cone could double-up as a hands-free Coca-Cola funnel. Coincidence? I think not.

– Jamie Fraser

Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. Unruly uses use its proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Its  end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. The company has worked with 60% of Interbrand’s Top 100 Best Global Brand and its mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more

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