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Facebook Execs on Mobile Ads: Size and Placement Over Quantity

Written on
Feb 12, 2014 
Author
Mike Daly  |

ADOTAS – TechCrunch reports that Facebook CFO David Ebersman and COO Sheryl Sandberg discussed The Social Network’s mobile ad strategy in some detail last night at the Goldman Sachs Technology and Internet Conference.

Ebersman (pictured) was quoted as saying that users should not expect the number of mobile ads in Facebook’s News Feed to grow, as it did last year, but rather the company is paying more attention to ad sizes and positions as a means of “trying to find the right balance.”

Meanwhile, Sandberg boldly proclaimed that Facebook is “by far the best mobile ad product out there today.”

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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