SAN FRANCISCO, February 24, 2014 (ADOTAS) — iSocket, the leader in programmatic direct and sales automation, today announced that former Microsoft executive Kevin McCabe (pictured) has joined the company in the newly created position of Vice President of Business Development. He will be based in San Francisco and will focus extensively on channel partnerships in the coming months.
McCabe comes to iSocket after more than seven years at Microsoft in a variety of online media capacities, including most recently Director, Ad Exchange Product Management working on product management and demand-side enablement efforts for the Microsoft Advertising Exchange and the Programmatic Direct sales channels. Before that, McCabe was Group Product Manager, Exchange Product Marketing & GTM. From 2008 to 2011, he was Group Product Manager, Publisher Solutions and prior to that was Marketing Manager. Earlier in his career, McCabe was a Public Policy & Political Strategist and was in research at UGO Networks, Inc. and Ziff Davis Media’s Yahoo! Internet Life Magazine.
“Kevin is seasoned online media professional with significant experience in product marketing and management in the ad technology and media industry,” says Richard Jalichandra, CEO, iSocket. “We are pleased to have him on the iSocket team.”
“iSocket is uniquely positioned to help advertisers and publishers automate the sale of display, mobile and video premium inventory that is now sold directly, at guaranteed fixed prices,” says McCabe. “This can greatly increase the productivity of buyers, sellers and operations personnel, while reducing delays, discrepancies, and the potential for human error.”
iSocket recently announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast; R&R Venture Partners, a new fund created by Dick Parsons, former chairman and CEO of Time Warner and Ronald Lauder; and prominent media investor, Vivi Nevo.
iSocket (www.iSocket.com) is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.