Ex-Media Math SVP Chris Karl Joins Sonobi to Lead Premium Programmatic
NEW YORK, February 17, 2014 (ADOTAS) – Sonobi recently announced that Chris Karl (pictured) will be joining as Chief Strategy Oﬃcer and Head of Market Development as the company expands its Publisher Operating System. He will be based in New York City and responsible for opening new channels of programmatic demand and supply for the company. Mr. Karl brings his 20+ years of advertising and marketing experience to the company.
Said Michael Connolly, CEO and Founder, Sonobi: “Our focus on premium programmatic will be augmented by Chris’s talent, experience, and resources.”
Sonobi has created tools that provide upward pricing pressure and increase overall revenue, giving CRO’s and Operations leads the ability to manage the complex area of holistic revenue management. In 2014 Sonobi will be focusing heavily on Premium Programmatic and will be announcing a new partnership in this area soon. While access to premium supply has been introduced via Private Marketplaces, Sonobi sees an opportunity to bring true automation to the process.
“I am looking forward to joining a team of fantastic ad technology innovators at Sonobi. The innovations we are bringing to market will enable Publishers of all sizes to ﬂourish in coming years. Our capabilities will bring a new level of market scalability that has not existed the ﬁrst chapter of programmatic media buying which will serve to drive even more explosive growth for the demand side of the market,” says Mr. Karl.
Sonobi is an ad technology company that provides online publishers and media companies with technology that optimizes revenue yield across the Programmatic and Direct revenue channels. The company’s suite of products represent the advertising technology industry’s leading Publisher Operating System. Sonobi serves over 500 publishers across the United States, Canada, and Latin America. From our client facing user interfac- eto our optimization algorithms, our in-house engineering team produces all of our proprietary technology.
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