Advertising.com Founder Launches New Native Ad Platform, Taps Ex-AOL/Mail.com Exec as CEO
DELRAY BEACH, Fla., February 12, 2014 (ADOTAS) – Bidtellect, a new game-changing company committed to bringing the next generation of real-time bidding (RTB) and high-yield technology to Native Advertising, today announced that it has appointed interactive media pioneer Lon Otremba as Chief Executive Officer.
“I am honored and delighted to be a part of this team of well-established and highly respected innovators in the advertising technology field,” said Otremba (pictured). “It is because of this team that we are introducing to advertisers and publishers a next-generation suite of tools and capabilities centered on creating the biggest and most powerful platform for native advertising coupled with state-of-the-art advertising technology.”
Otremba brings more than 20 years’ experience and is a veteran operating executive and advisor in the Internet publishing, mobile, and broadcast music industries. He has overseen the growth and development of a number of companies including Beintoo SpA, a mobile engagement technology company based in Italy, and Tylted, a social gaming community on the mobile web that boasted more than 10 million unique monthly visitors, and more than half a billion page views, each month. Before joining Tylted, Otremba served as Chairman and CEO of Access 360 Media, and also served as CEO of Muzak, guiding the company’s transformation into the world’s largest provider of commercial music services. Before that, he served as Executive Vice President of AOL’s Interactive Marketing Group, shaping the media giant’s online advertising strategies and successfully directing a comprehensive, aggressive evaluation and re-build that helped to re-establish AOL as a leader in interactive media. Many of the initiatives undertaken during his tenure there remain a core component of their success. Otremba was also the founding COO and President of Mail.com, and before that the founding EVP of CNET Networks.
“Lon is a well-known, visionary leader and strategist in technology, advertising and new media,” said John Ferber (pictured), founder of Advertising.com and Chairman and Co-Founder of Bidtellect. “I look forward to working with him to bring an unprecedented level of technological innovation and service to mainstream advertisers and publishers at scale for the first time in Native Advertising.”
Bidtellect evolved from the highly successful technology company, Domain Holdings Group, where the executive and technology teams are all veteran innovators with strong success histories at companies including Millennial Media, Ask.com, Advertising.com, MediaWhiz, and Shop Local. Bidtellect is now delivering the first-ever bidding platform that combines direct demand-side platform (DSP) access, direct sell-side platform (SSP) access, and RTB capability, all featuring Native Ad formats. For the first time, publishers and buyers have an efficient marketplace for high-yield Native advertising.
For more information visit www.bidtellect.com.
Bidtellect is a new game-changing company committed to bringing the next generation of real-time bidding (RTB) and high-yield technology to Native Advertising in a scalable fashion. For more information please visit www.bidtellect.com.
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