5 New Video Ads You Should Watch Right Now: Bud Light, Learn For Life, Coca-Cola, Diet Mtn Dew, PBS

Written on
Feb 7, 2014 
Unruly Media  |

ADOTAS – Benedict Cumberbatch learns to count, Bud Light gets ludicrous and a PSA ruins the beach forever. Yep, it’s just another week in Adland!

But which new ads have been gaining eyeballs on the Unruly Viral Video Chart over the last seven days? Which ads have been the talk of the online world this week? Well, here are our 5 choices for you to feast your eyes on.


5. Bud Light, “Up For Whatever”

In 2013, we saw a lot of brands lead unsuspecting civilians through weird and wonderful adventures before dropping the curtain to reveal a crowd of happy revellers. Bud Light’s joyous Super Bowl entry, “Up For Whatever”, takes this sub-genre to its logical extreme by, well, taking pretty much everything about it to its logical extreme.

Whether its a mystery limousine, a llama in an elevator or a party populated exclusively by twins, “Up For Whatever” never even pretends to be a believable ‘prankvert’. In fact, our gung-ho hero seems to be expecting the cry of “You’ve Been Framed!” at every point.

And that’s not even mentioning the celebrity cameos. While we won’t spoil the twists and turns, any ad that includes comedian Reggie Watts as a limo DJ gets the thumbs-up from us.

4. Learn For Life, “Set Yourself Free”

The supposed Public Service Announcement “Set Yourself Free” is tough to describe for a couple reasons. Firstly, because its central joke (and it’s a pretty good one) revolves around a fairly sizable twist.

Secondly, because ‘Learn For Life’ may not actually be a real brand, but rather the brainchild of two cheeky Australian comics.

In either case, the ad begins in the generically upbeat mode of so many others – some teens take a road trip, play the guitar, and occasionally look wistfully out the window. So far, so “coming of age” movie. And then… well, you’ll just to have to see for yourself. But trust us, this home-brewed ad has been shared 625,000 times for a reason. And also it might make you rethink your next beach trip.

3. Coca-Cola, “America Is Beautiful”

One truly dispiriting thing about the Internet is when something totally innocuous becomes the subject of controversy. We saw this last summer when a Cheerios ad featuring a interracial couple was met with a vicious online backlash. Now Coca-Cola has come under similar scrutiny.

The soft drinks brand’s Super Bowl entry “America The Beautiful” has a sweet, simple concept: a montage of charming people and gorgeous landscapes plays over a multilingual version of the patriotic classic “America The Beautiful”. While the message of inclusivity and acceptance is clear, some vocal viewers took issue with the ad’s multicultural themes over Twitter.

2. Diet Mtn Dew, “Dale Call”

While I’ve never been duck hunting myself, it seems like it might get a little dull. I imagine it involves a lot of crouching and wearing Wellies, with very little time allotted for Netflix breaks. Well,
Diet Mtn Dew’s latest spot adds some much needed adrenaline to a tedious bloodsport with the help of a celebrity and a kind of magical flute.

Okay, that might seem like a big pitch for a 30-second ad, but bear with me. The spot, “Dale Call”, finds a couple of deadpan duck hunters comparing their special implements. When one reveals what looks like a cross between Doctor Who’s Sonic Screwdriver and a kazoo, then stock car racer Dale Earnhardt Jr. makes a baffling appearance out of the long grass.

If that sounds enticing, then congratulations – you have very specific tastes indeed.

1. PBS, “Benedict Cumberbatch and the Sign of Four”

Boy, it’s been a rollercoaster few years for ol’ Benedict Cumberbatch. For a minute there, he was simply Britain’s favorite funnily-named character actor, jumping nimbly from playing Van Gogh to Stephen Hawking. But now having portrayed Sherlock Holmes, Star Trek’s Khan and a really big dragon, he must be looking for his next challenge.

Well, he seems to have found it, and it has frizzy fur and googly eyes. That’s right, Sesame Street’s latest spot features the acting sensation in a tense count-off with a couple of our favorite educational puppets. And while counting some fruit on a table may not be as deductively taxing as The Adventure of the Speckled Band, it’s all for the kids, right?

– Jamie Fraser

Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. Unruly uses use its proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Its  end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. The company has worked with 60% of Interbrand’s Top 100 Best Global Brand and its mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visitwww.unrulymedia.com

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