NEW YORK, January 28, 2014 (ADOTAS) – appssavvy today announced new findings from its data that revealed engagement rates of full-screen mobile ad placements that include a transition screen, with a message recognizing the activity a user performed, increased 48.5 percent. appssavvy’s findings have led the company to launch two new products through its platform, including transitions screens with context as an enterprise tool and the extension of its activity-based advertising technology beyond the app ecosystem to mobile web publishers.
“This insight demonstrates the opportunity for mobile publishers, both app and web, to dramatically increase brand advertising engagement through effective ad delivery by introducing ads with contextual transition screens,” said Chris Cunningham (pictured), co-founder and CEO of appssavvy. “Audiences spending time on mobile devices is not enough to satisfy brand advertisers, especially when only offered standard banner ads. Our technology has identified the ability to increase effectiveness, while, importantly, delivering advertising in a unique way that when the user receives, they do so positively and engage.”
In its tests, appssavvy found engagement, including click, view or action, among others, jumped from 7.6 percent to 11.3 percent across campaigns, which included a control group that received full-screen mobile brand advertising, as compared to those that received a transition screen with context, prior to the brand message. The below images are examples:
“As an activity-centric platform, our core focus has been reaching audiences at a time they are most receptive to advertising and aligning ad delivery with the user experience,” said Michael Burke, co-founder and president of appssavvy. “This insight proves that through innovation, there is an opportunity to take mobile advertising beyond its current status today serving mainly direct response and app advertising.”
appssavvy (www.appssavvy.com<http://www.appssavvy.com>) is a technology company with the mission of rethinking the delivery and reception of advertising. Focused on activity, appssavvy redefines how brands reach consumers, creates native ad experiences for publishers, and most importantly, improves advertising through data and insights about real-time behavior. For more information, visit www.appssavvy.com<http://www.appssavvy.com>, on Facebook (www.facebook.com/appssavvy<http://www.facebook.com/appssavvy>) or follow us on Twitter @appssavvy<http://www.twitter.com/appssavvy