Optilly Launches Mobile App Install Optimization Platform for Facebook
SUNNYVALE, Calif., January 8, 2014 (ADOTAS)– Optilly, the 2012 Y Combinator alum that developed the leading SaaS-based social ads management platform for direct response marketers and brand marketers, today announced the launch of its app install marketing platform for Facebook. The platform optimizes Facebook app install campaigns based on cost per action (CPA) in order to quickly achieve the best possible campaign performance in the least amount of time. It reduces user acquisition costs and yields the maximum return on Facebook advertising investments.
“Our system creates and tests thousands of ads quickly, and manages all of the split testing while determining which ads are most profitable based on the user defined target acquisition cost,” said Vince Mundy, CEO and co-founder of Optilly. “It would take hundreds of hours and thousands of dollars in order to properly do anything like this manually. We’ve designed a fast, inexpensive, and fully automated solution that will continually reduce user acquisition cost.” The powerful self-service solution enables advertisers to strategize, create, test and optimize a variety of Facebook app install ads. Optilly harnesses the power of fractional factorial multivariate testing which allows users to simultaneously test numerous factors within ads in a shorter amount of time and with less complexity. Optilly offers the benefits of testing limitless combinations of ad elements and variables without the amount of ad groups and ad spend normally required with individual A/B split testing. Optilly’s Campaign Performance Boosting Features Include:
- Strategize: Optilly’s Facebook campaign experts walk you through set up.
- Create: hundreds of app install ads in minutes with Optilly’s mass ad creator.
- Test: Optilly’s automated multivariate testing method compiles statistical data to find the best performing, most profitable audiences.
- Optimize: Optilly’s programmatic bid management algorithm adjusts bids every five minutes using the data from the learnings engine to further increase campaign performance by spending on the most valuable audiences.
The platform uses its proprietary technology and statistics-based algorithms to make bid adjustments every five minutes to automatically optimize campaign performance. Optilly is able to determine which targets have the most positive impact, halting ads that are not performing well and boosting ads that offer the highest ROI. The algorithm also learns which audiences have the best long-term value and spends more on those groups. The platform will even recommend additional profitable audiences based on historical performance. Optilly launched the beta version of its service in January 2013. Since then, Optilly has helped hundreds of advertisers including fortune 500 companies reduce the amount of time and money spent on campaign management. Optilly is available to brands and agencies today. For more information, visit Optilly.com. About Optilly Optilly is a SaaS-based social ads management platform currently optimizing ads on Facebook via the FB ads API. Optilly specializes on helping mobile app developers acquire new users at the lowest cost per install. Optilly is a Y Combinator (W2012) company and is backed by some of the most prestigious investors in the valley like SV angels, Andreessen Horowitz, Digital Garage (Japan) and TransMedia Capital. Facebook® is a registered trademark of Facebook Inc.
- Pingback from Bridging The Mobile Gaps; Web Evolution
- Pingback from Optilly Launches Mobile App Install Optimization Platform for Facebook – ADOTAS | My Daily Apps Magazine
- Pingback from Optilly Launches Mobile App Install Optimization Platform for Facebook – ADOTAS | The App Magazine
Leave a Comment
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing
- Study: Consumers Want a More Personalized Mobile Home Screen
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens
- DataXu Adds Video to Private Exchange Capabilities
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns March 6th 2014
- 6 Trends That Reinforce the Need for Unified Data Collection March 6th 2014
- 4 Important Lessons B2B Marketers Learned in 2013 March 5th 2014
- Marketing Operations Manager - Healthcare
- Director Digital Engagements
- Website Designer
- Online Account Manager
- Online Media Buyer
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing - Responsivemts | Responsivemts: [...] Report Rattles Currency's WorldBrands' Organic Facebook Reach Has Plummeted Since OctoberSXSW News: Kenshoo Integrates
- #DailyDigital It’s Friday. Facebook Is Doing Something to the Newsfeed. Again. | Trey Peden - Digital. Marketing. Management.: [...] Five Things the FTC Will Get Tough on in 2014 I wanted to read
- Jeff Yablon: of course ... there's always the question of revenue split ... interesting new service just
- Articles Written by Bob Bentz | Bob Bentz: [...] 7/14/08 — Adotas [...]