New Research: Mobile App Use Grows 115% YOY, Led by Messaging/Social

Written on
Jan 13, 2014 
Mike Daly  |

ADOTAS — Today on its blog, Flurry measures the change in consumers’ appetite for mobile apps in 2013. The report indicates that it was a very good year for developers and mobile marketers, with app use growing by 115% over 2012.

“Every single app category has shown growth over the last twelve months,” writes Simon Khalaf (pictured), Flurry’s President & Chief Executive Officer. “… Utilities and Productivity apps posted 150% growth in use year-over year, as smartphones and tablets became personal computers and productivity apps, such as Evernote and Quip, gained sophistication and adoption. Even Gaming, which was feared to reach saturation levels in 2013, posted 66% year-over-year growth in use.”

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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