New Research: Mobile App Use Grows 115% YOY, Led by Messaging/Social

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ADOTAS — Today on its blog, Flurry measures the change in consumers’ appetite for mobile apps in 2013. The report indicates that it was a very good year for developers and mobile marketers, with app use growing by 115% over 2012.

“Every single app category has shown growth over the last twelve months,” writes Simon Khalaf (pictured), Flurry’s President & Chief Executive Officer. “… Utilities and Productivity apps posted 150% growth in use year-over year, as smartphones and tablets became personal computers and productivity apps, such as Evernote and Quip, gained sophistication and adoption. Even Gaming, which was feared to reach saturation levels in 2013, posted 66% year-over-year growth in use.”

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