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MediaMath Appoints Co-Founder Erich Wasserman as Global CRO

Written on
Jan 8, 2014 
Author
Mike Daly  |

NEW YORK, January 8, 2014 (ADOTAS) – MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the appointment of Co-Founder Erich Wasserman as Global Chief Revenue Officer to lead the company’s sales and account management business units across North America, LatAm, EMEA and APAC.


Wasserman, whose appointment is part of a larger effort to capitalize on MediaMath’s terrific momentum by nearly doubling the investment in sales and marketing globally, comes to this role after three years as GM EMEA & APAC. As the leader of the EMEA & APAC organization, he established and expanded MediaMath’s global footprint, growing its contribution to nearly half of the company’s worldwide platform billings.

“There is no person better suited to take on the role of global CRO than Erich,” said Joe Zawadzki, CEO of MediaMath. “Since co-founding this company with me in 2007, Erich has put every ounce of his being into making it a success. From driving adoption of the first agency trading desks to bringing programmatic media buying to Europe and Asia, Erich is a pioneer, a visionary and one of the hardest working people I know.”

“It’s amazing to see how MediaMath has grown over the past six-plus years,” said Wasserman (pictured). “Through the steady leadership of Joe and our executive team, and the diligence of our sales, account, product, engineering, marketing and support teams, the company has grown from an idea that seemed really, really good to a global organization serving thousands of advertisers every day. I am really looking forward to this next chapter.”

Other important MediaMath milestones this year include the appointment of board member Michael Barrett, former Global CRO of Yahoo!, EVP, Sales & Partnerships at AOL, CEO of AdMeld and Google Director.

Commenting on Wasserman’s appointment, Barrett said, “Erich’s ability to demystify the complexity of MediaMath’s unique technology platform and articulate the benefits to global advertisers is one of the reasons why he was so successful building the EMEA/APAC practice. It is this, along with his determination, talent for growing and scaling high-performing teams, and his sincere character, that will make him such a successful global CRO.”

As MediaMath looks toward 2014, hiring and recruitment across all regions will remain aggressive in support of its continued year-over-year growth rate of nearly 125%.

About MediaMath

Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world’s digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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