Direct Agents, RIOT Leverage Kenshoo’s Marketing Tech Platform


NEW YORK, SAN FRANCISCO and SAO PAULO, January, 27 , 2014 (ADOTAS) – Kenshoo, a global leader in premium digital marketing technology, announced two new strategic partnerships today.

Direct Agents (, a full-service digital ad agency, has partnered with Kenshoo to further enhance its Paid Search bidding capabilities for advertisers.

For over 10 years, Direct Agents has provided leading brand advertisers with custom digital marketing campaigns. Direct Agents will begin to integrate Kenshoo’s platform to offer constant and in-depth development of search marketing campaigns.

Direct Agents is dedicated to understanding advertiser business models, business locations, competitive advantages,  marketplaces, and implementing proven methods to maximize campaign performance. By leveraging Kenshoo with its team of experts, Direct Agents will ensure  that campaigns are effectively maintained and optimized to reach target goals.

“We are very proud to partner with Kenshoo, the leading SEM optimization platform, to offer their premium technology to our clients,” said Daniel Owen, Direct Agents’ VP of Search and Display. “Direct Agents is continuously striving to maximize performance for our clients and, with the help of Kenshoo’s technology, our clients will have extended campaign management, reporting and powerful bidding algorithms.”

Data from Kenshoo’s recently released Global Search Trends Infographics and a 2013 Global Online Retail Shopping Report: Final Edition finds that Q4 2013 was the biggest quarter ever for paid search. With the help of Kenshoo’s platform and powerful bidding algorithms, Direct Agents will make the most of their client’s advertising budgets and capitalize on the growth of paid search.

“Direct Agents has an outstanding track record of client satisfaction and we’re excited to partner with them to take their business to the next level,” said Gary Nafus, Managing Director, Americas at Kenshoo. “The digital expertise of Direct Agents and Kenshoo’s innovative technology make for a powerful combination to drive results for advertisers.

Also, RIOT, Latin America’s first social media agency and now the largest independent, full-service agency in Brazil, has partnered with Kenshoo,  to manage advertiser’s campaigns and media buying on Facebook through the Kenshoo platform.

The first-ever Brazilian agency to integrate Facebook’s exclusive Preferred Marketing Developer (PMD) program in the country, RIOT works to activate, assess, and optimize social media campaigns, focusing on a market that is still at an early, yet very promising stage. According to Ibope Media, Brazil has over 100 million Internet users and is one of the fastest-growing digital advertising markets, as spending could have reached US$2.49 billion.

“As the market matures, it’s been increasingly hard to get good ROI rates for marketing actions on Facebook without the appropriate investments and a strategy with effective business goals,” said Walter Motta Jr., Head of Partnerships at RIOT. “This partnership will help us gain scale and also quality, as Kenshoo works with exclusive features made available only through API, which will make us even stronger.”

Today, RIOT manages over R$1.5 million a month on the social network. With this partnership, the company is expected to double that figure in six months, estimating revenue growth around 45% in the same period. Currently, around 47 million Brazilians access Facebook daily and a survey carried out by AdAge last year shows that over 85% of advertisers already use the platform for ad campaigns and marketing actions.

“With Brazil being one of the fastest-growing countries on Facebook, it’s a priority market for Kenshoo and we’re excited to make our technology even more accessible to local marketers. With this strategic partnership formed with RIOT, we offer an end-to-end solution for advertisers to achieve their business goals,” said Nafus.

Recently named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research, Inc., Kenshoo manages over US$5 billion in annualized media spend with more than 25% of budgets delivered across mobile devices

About Direct Agents

Direct Agents is a full-service digital marketing agency specializing in customer acquisition solutions across multiple channels. For over a decade, Direct Agents has developed custom, performance-based campaigns for leading brand advertisers including Scholastic, Lending Tree, Samsung, and NutriSystem. Specializing in Lead Generation, Search Marketing, Programmatic Buying, and Creative Solutions, Direct Agents leverages best-in-class technology to dynamically engage customers and increase efficiency of marketing spend. For more information about Direct Agents, please visit

About RIOT

Established in 2006, RIOT is the first-ever Brazilian agency specializing in social media. In 2012, it incorporated a digital agency and a media bureau, redesigning the whole creation scope, aiming at a position that is way beyond social media. Today, RIOT has around 300 employees in four offices in Brazil – Sao Paulo, Rio de Janeiro, Brasilia, and Fortaleza. Visit: for more information.

About Kenshoo

Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The Kenshoo platform delivers Infinite OptimizationTMthrough closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.



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