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Case Study: Retail Jeweler’s Success Story Highlights Value of Facebook Ads

Written on
Jan 30, 2014 
Author
Adotas  |

ADOTAS – Hot on the heels of Facebook delivering very positive news to investors, Kenshoo has published a sneak peak at a case study showcasing just how well Facebook advertising worked for an eco-friendly jewelry retailer.

Alex and Ani hit the Facebook advertising gold mine recently when their partner, eBay Enterprise, recommended they optimize their Facebook ad campaigns using Kenshoo Social. A quick comparison of the six months before and after optimizing with Kenshoo Social reveals:

  • ROI increased 80%.
  • Revenue saw an unprecedented 4388% boost.
  • Average order value rose from approximately $14 to more than $75 – an increase of 434%.

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