BlueHornet Networks Hires Ex-Acxiom Exec as New VP/GM

Written on
Jan 22, 2014 
Adotas  |

SAN DIEGO, January 22, 2014 (ADOTAS)BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc., announced today the appointment of Mike Biwer as its vice president and general manager. Mike will lead the BlueHornet organization’s global strategy, sales and marketing, product management, technology and operations functions.

“Our company has a solid history of helping organizations generate incremental revenue growth using our data driven e-marketing programs. Mike’s extensive digital marketing services background will help us further deepen our e-marketing expertise,” said Scott Heimes, CMO and senior vice president of Digital River. “We are looking forward to his contributions and welcome him to his new position.”

Prior to joining BlueHornet, Biwer (pictured) held senior leadership, general management and client service roles in both large enterprises and start-up environments. During his career, he has been creating unique value propositions for customers through a variety of technology, data and service offerings. Most recently, Biwer was group vice president at Acxiom Corporation, an enterprise data, analytics and software-as-a-service company, leading its media, entertainment, technology and telecom verticals. There he managed and grew a multi-million dollar business unit responsible for, among other things, driving email solution sales. Prior to Acxiom, Biwer was with Trilogy Inc., J.D. Power and Associates, Deloitte Consulting and Ford Motor Company.

“Throughout my career, I’ve enjoyed helping organizations increase their focus on customer success, achieve new levels of growth and improve profitability, and I’m looking forward to bringing this experience to BlueHornet,” said Biwer. “I am confident that BlueHornet’s increased technology investments combined with the passion and expertise of its email marketers will help lead to new sources of innovation for Digital River’s customers. It feels like an ideal time to become part of an organization that is uniquely positioned to deliver the right expertise, tools and services to help its customers achieve the full potential of their email marketing programs.”

About BlueHornet Networks, Inc.

BlueHornet Networks helps companies do email marketing differently. The world’s most talked-about brands partner with us to turn customers into raving fans. They rely on BlueHornet’s powerful, yet simple-to-use email technology, unique Support² service model, and proactive inbox deliverability management to rise above the noise and put their messages everywhere their customers are – whenever they want it. Founded in 2000, BlueHornet is headquartered in San Diego, Calif., and is the email marketing provider from Digital River, Inc. For more details, visit, follow @bluehornetemail on Twitter or call 866-586-3755.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , , , , , , and
Article Sponsor

More News