Adweek: Twitter’s Tailored Audiences Program Gets More Targeted

Written on
Jan 15, 2014 
Adotas  |

ADOTAS — Twitter has announced the availability of new tools with which to target users in the social messaging platform’s Tailored Audiences program, according to Adweek.

Now, brands reportedly can plug other data into the social network to find their customers. Brands can share client email lists with Twitter — in a secure and privacy focused way, according to the company — and deliver ads to their customers.

Also, Twitter is allowing brands to target influential consumers on its platform.

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