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5 New Video Ads You Should Watch Now: Bud, Jaguar, Volvo, Belstaff, ESPN

Written on
Jan 31, 2014 
Author
Unruly Media  |

ADOTAS – Puppies get sentimental, Jaguar courts villains and ESPN has a long week. Yep, it’s just another week in Adland!

 But which new ads have been gaining eyeballs on the Unruly Viral Video Chart over the last seven days? Which ads have been the talk of the online world this week? Well, here are our 5 choices for you to feast your eyes on. Enjoy!

5. Budweiser


Budweiser continues its long road to Super Bowl Sunday with the aptly-named “Puppy Love”. A spiritual sequel to the wildly popular ”Brotherhood“ from last year, this Hallmark card of an ad hits all the same gooey sweet spots.

Borrowing a Kleenex puppy for the afternoon, agency Anomaly paints an adorable tale of dog meets horse, dog adopted by puppie in sunglasses, then dog finally reunited with horse.

Though it covers some of the same ground as ‘Brotherhood’, we’ll have to wait and see if it can achieve the viral heights of that ad, which has been shared over 2 million times.

4. Jaguar


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If you thought the reason British actors always play villains in American films was because they demand lower salaries, well, apparently, you’re wrong. According to Jaguar’s dynamic Super Bowl entry, we Brits just can’t escape our essential villainy.

With the formidable cast of Sir Ben Kingsley, Mark Strong and Tom Hiddleston, agency Spark 44 shows our three masterminds converging on a country manor, while twirling their proverbial moustaches. Though it’s unclear quite what evil schemes our three would-be Blofeld’s are wrapped up in, I’m going to assume space lasers and offshore bank accounts are somehow involved.

In a week when American patriotism in advertising tends to reach an ecstatic peak, Jaguar’s celebration of the good ol’ British bad guy is a nice change of pace.

3. Volvo


Speaking of patriotism, Volvo’s latest spot cuts through the Super Bowl noise to do a little flag-waving of its own. And it’s been incredibly effective, easily placing among the most shared ads of the week.

The title, “Made by Sweden”, says it all. The Forsman & Bodenfors-produced spot celebrates the essential character of the Scandinavian utopia. According to the ad, this involves: jumping in freezing water, driving through snowstorms, hugging your family, hunting deer and having a few decent football players.

With all this going, who knows how they find time to build cars? Oh, and also those little meatballs they sell at Ikea – where’s their parade?

2. Belstaff


A remarkably-clothed David Beckham stars in this spot from purveyors of leather jackets and general coolness, Belstaff.

While advertisers have historically found it difficult to keep the footballing legend clothed on camera, Belstaff’s “Ride On” is apparently taking things slow. The spot finds Beckham, and some similarly rugged chums, riding motorbikes through a wheat field. The spot confirms our suspicion that Beckham looks cool doing pretty much anything.

Scene not included: David and friends having a meltdown when they realise they’ve left their sandwiches at the petrol station. Nightmare!

1. ESPN


With the Super Bowl mere days away, this week’s top spot has to go to the undefeated champs of deadpan sports ads: ESPN’s SportsCenter.

For years, the sports channel has been cranking out reliably hilarious shorts putting athletes and anchors alongside each other (just check out some compilations on YouTube if you don’t believe me). To celebrate the upcoming clash between the Seattle Seahawks and the Denver Broncos, agency Weiden + Kennedy have produced another quick and silly classic.

With over 90,000 shares since its release earlier this week, ‘Long Week’ is just short and fun enough to amuse even those who can’t tell a Hail Mary from Mary Berry.

– Jamie Fraser





Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. Unruly uses use its proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Its  end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. The company has worked with 60% of Interbrand’s Top 100 Best Global Brand and its mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visitwww.unrulymedia.com

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