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4 New Video Ads You Should Watch Now

Written on
Jan 3, 2014 
Author
Unruly Media  |



ADOTAS – It seems like marketers kicked off the new year with a little bit too much cheese before bedtime, taking viewers on a trip to the bizarre this week.

In this week’s round-up a rubber dinosaur gets hungry, a miniature wrecking ball causes problems and a new band proves they are the bees knees. So it’s fair to say this week’s offering is anything but boring.

So sit back and put your feet up, enjoy yet another crazy week in AdLand!

RELATED: The Most Shared Holiday Ads Of 2013

4. University Of Alberta



Forget whether they were warm-blooded, had feathers or turned into birds, there is only one fact you really need to know about dinosaurs – they are not to be trusted.

Sure, we may have turned them into movie stars and cute toys, even got them to host popular children’s TV programmes. But let’s not forget that behind the silly songs and Disney eyes lies the heart of a cold-hearted killer.

After all, they are not named ‘terrible lizards’ for nothing. It is a cold, hard fact that the ‘kids’ in a new video promoting the University of Alberta’s free online paleobiology classes learn to their cost.

The ad is a parody of Barney & Friends, and stars Jurassic George, a rubbery Allosaur who sings songs to his posse of ‘friends’ explaining some of the myths around dinosaurs.

However, unfortunately for George’s ever-dwindling posse – clearly adults dressed as kids – the slobbering carnosaur’s animal instincts soon kick in.

As he sings when dispelling the myth that humans and dinosaurs lived at the same time, “We were never meant to be friends/Even though it’s fun to pretend/If we’d been in the same places/I would’ve eaten all your faces”.

The ads are hilarious (if a little sinister) and are definitely worth a watch.

The first video is below. If you want to watch the rest, click here.

3. Bloom FM



Forget The Beatles, there’s a new insect-based sensation in town – and this one has legs (18 to be be precise).

To promote its new free downloads, music app Bloom FM has launched its first-ever ad campaign, featuring The Bee Band - a group comprised entirely of, yes, you guessed it, bees.

But if you thought this was just a cheap gimmick to attract internet buzz, guess again. There is some soul in these stingers.

Yep, that’s right, The Bee Band’s funky tune is as sweet as honey and is sure to have you tapping your feet for weeks.

The animation of the bees is also fantastic, and the concept of the ad works really well. The only thing I would question is the launch date (December 24). As we know, the first three days of any ad’s viral success are crucial, and I fear releasing a campaign on Christmas Eve, when web traffic slows down, will not be enough to generate enough early momentum.

It has so far attracted a respectable 70,000 views, but hopefully the web will soon be abuzz to the sound of The Bee Band.

2. HPI Racing



Move over Ken Block. There is a new guy in town that can also do seemingly impossible stunts with cars. Only difference is, he is doing it without sitting behind the wheel.

That’s right, over the years we have seen many pretenders to Block’s crown. All have failed. But thanks to a new ad from radio-controlled car manufacturer HPI, we may well have a new king.

Sure, doing your own Gymkhana using a remote-controlled car may lack the voluminous tyre smoke and the throaty engine noises of the originals, but it is no less impressive.

In fact, with Gymkhana now becoming a bit old hat, it’s nice to see something new and fresh.

I am not the only one who loves it. The ad has so far been shared almost 35,000 times, which is an incredible start, but still a long way off the success of the Gymkhana series.

1. ESPN



Let’s face it, we could all do with a pick-me-up. If you are like me, you are just about recovering from your holiday hangover and the biting greyness of January is starting to take hold.

What we need is something to look forward to. Something exciting and preferably sunny. Well, ESPN has just given us a welcome reminder.

Its epic new spot for the World Cup in Brazil, which starts in June, is just what the doctor ordered.

It’s flashy, action-packed and nostalgic - enough to get you dreaming of what is sure to be an amazing sporting summer spectacle.

And I am not the only one excited. Launched less than 24 hours ago, it has already racked up more than 127,000 views and almost 5,000 shares.

– David Waterhouse






Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. Unruly uses use its proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Its  end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. The company has worked with 60% of Interbrand’s Top 100 Best Global Brand and its mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visitwww.unrulymedia.com

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